Onlymobiles.com：重新定义定价策略

IF 0.1 Q4 BUSINESS

Asian Case Research Journal Pub Date : 2019-12-01 DOI:10.1142/s0218927519500160

A. Kapoor, Madhu Vij

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引用次数: 0

摘要

38岁的Onlymobiles.com创始人Shrutam Desai先生一直走在市场潮流的前面。他对旅行的热爱使他接触到了各种地理、人口和文化，因此，在预测市场动态方面，他总是走在市场曲线的前面。Onlymobiles。com在手机和配件市场上与数百家线上和线下零售商展开竞争。Onlymobiles.com正在销售较小尺寸的手机和智能手机，大多数订单都是通过CoD（货到付款）选项购买的。虽然CoD对可持续和盈利增长至关重要，但它给业务带来了挑战。为了与老牌玩家竞争，同时保持盈利，德赛研究了帮助Onlymobiles.com在市场上创造利基的选择。他权衡了Onlymobiles.com零售战略的变化和服务战略的变化。

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Onlymobiles.com: Redefine the Pricing Strategy

Mr. Shrutam Desai, the 38-year-old founder of Onlymobiles.com, was always ahead of the market trend. His love for travelling exposed him to various geographies, demographics and cultures and as a result, he was always ahead of the market curve in predicting the market dynamics. Onlymobiles. com was competing with hundreds of online as well offline retailers in the mobile phones and accessories market. Onlymobiles.com, were selling mobile and smart phones of smaller ticket size and most of the orders were purchased with CoD (cash on delivery) option. While, CoD was essential for sustainable and profitable growth, it posed challenges for the business.In order to compete with the established players and, at the same time, be profitable, Desai examined the options that would help Onlymobiles.com create its niche in the market. He weighed between a change in the retail strategy or a change in the service strategy for Onlymobiles.com.

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来源期刊

Asian Case Research Journal BUSINESS-

CiteScore

0.10

自引率

0.00%

发文量

期刊介绍： The Asian Case Research Journal"s principal objective is to provide case instructors, whether academics, consultants, or company in-house trainers, a selection of high-quality cases on Asian companies and MNCs operating in Asia-Pacific. These cases, not having been previously published, provide a fresh and topical pool of cases for teaching purposes. The cases are either decisional — that is, requiring some business decision from the reader — or illustrative in nature, such as reasons for a firm"s success. The cases come from various business disciplines including strategic management, marketing, organizational behavior/human resources, operations management, and MIS. All cases have been double blind refereed to ensure quality.