Food ideals, food rules and the subjective construction of a healthy diet

Abstract The healthfulness of the populations’ diets has long been a concern in Scotland. However, despite policies aimed at improving the healthfulness of people’s diet, it remains poor. The failure of these policies to bring about desired changes is partly because the relationship between dietary advice, understandings of it and the healthfulness of food practices is complex. The Scottish Government funded a phenomenological study of thirty-one adults to understand the populations’ food practices and, drawing on interviews and food diaries, this paper reports emergent findings that illustrate how some participants construct and maintain food practices they perceive to be healthful and appear to show consistency with dietary guidelines whilst others struggle. Research data were thematically analyzed and interviews revealed participants’ reported food rules that appeared to show consistencies with nutritional guidelines. Interviews and food diaries also revealed that participants broke their food rules which resulted in less healthful eating patterns. The results suggest that those participants who routinize rules for breaking food rules achieved eating patterns that they perceived to be healthier than those who did not.