Grégory Jemine, Christophe Dubois, François Pichault
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When the Gallic Village Strikes Back: The Politics Behind ‘New Ways of Working’ Projects*
ABSTRACT In the last decade, the interest of managers and professionals for New Ways of Working (NWoW) has grown rapidly, as evidenced by multiple firms claiming to implement ‘NWoW workspaces’ in Belgium and in the Netherlands. NWoW is often used as a convenient umbrella term to designate a set of organizational adjustments that include open and ‘flexible’ workspaces, new IT tools, as well as cultural and managerial transformations believed to be ‘innovative’. While the academic literature has investigated several cases of NWoW workspaces through post-occupancy studies, there is at the present time no research available on the change process leading to these transformations. The ambition of the paper is to conceptualize NWoW as projects of organizational change subject to politics and power games. Through an empirical study of a multi-site media company implementing a NWoW project, the paper illustrates three implications of a political conception of NWoW. First, the ability of local actors to bargain and to twist the strategic intentions of the deciding authorities is highlighted. Second, the study underlines the crucial role of key intermediaries in designing NWoW projects. Third, participative approaches of change are critically discussed. The paper also provides recommendations for future research on NWoW.
期刊介绍:
Journal of Change Management is a multidisciplinary and international forum for critical, mainstream and alternative contributions - focusing as much on psychology, ethics, culture and behaviour as on structure and process. JCM is a platform for open and challenging dialogue and a thorough critique of established as well as alternative practices. JCM is aiming to provide all authors with a first decision within six weeks of submission.