COVID-19大流行对房地产机构的影响和危机管理策略

Q2 Economics, Econometrics and Finance
Niti Rattanaprichavej
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引用次数: 0

摘要

本研究旨在调查2019冠状病毒病大流行的影响和泰国房地产机构的危机管理策略。新冠肺炎疫情和泰国政府随后采取的封锁措施严重阻碍了严重依赖外国购买和租赁需求的房地产行业。该研究采用了定性方法,对20位经理或所有者进行了半结构化访谈。利用危机管理战略的概念,将新冠肺炎危机分为危机前、危机中和危机后三个阶段,研究符合每个阶段独特标准的不同战略。研究结果描述了在每个阶段所采用的策略:进攻、挑战、被动、终止和内部流程变化策略。在每个危机阶段应用/适当平衡这些策略是至关重要的,必须仔细考虑。此外,还向各机构展示了为危机前阶段的不确定性做好准备和规划的重要性。因此,准备充分、策略得当的企业受危机的影响要小于那些准备不足的企业。在持续危机阶段,它是关于迅速响应和及时实施在危机前阶段制定的战略,并根据实时情况立即作出一些改变。内部流程变更策略应该先于其他策略应用,以产生即时/有效的结果。与此同时,在后危机阶段,即使直接预防新冠疫情等危机的起因几乎是不可能的,但从前危机阶段吸取的危机前准备就绪程度,直接影响着企业生存和发展的可能性。在当前的危机中,对哪些策略有效、哪些策略无效的评估必须进行加密、学习、传播,并为下一次危机做好准备。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Impact of COVID-19 Pandemic and Crisis Management Strategies on Real Estate Agencies
This study aims to investigate the impact of the COVID-19 pandemic and the crisis management strategies of the real estate agencies in Thailand. The pandemic and consequent lockdown by the Thai government severely hampered the real estate sector, which is heavily dependent on foreign buying and rental demands. The study took a qualitative approach with semi-structured interviews of 20 managers or owners. The concepts of crisis management strategy were used to separate the COVID-19 crisis into three stages: pre-crisis, ongoing-crisis, and post-crisis to study the different strategies that conform to the unique criteria in each stage. The research findings depict the strategies employed in each stage: offensive, challenge, passive, termination, and internal process change strategies. Applying/properly balancing these strategies during each crisis stage are critical and must be carefully considered. In addition, agencies are shown the importance of being prepared and planning for uncertainties under the pre-crisis stage. Therefore, well-prepared firms with a proper strategy are less affected by any crisis than those not well-prepared. Under the ongoing- crisis stage, it is about prompt responsiveness and timely implementation of the strategies prepared during the pre-crisis stage with some alterations in immediate reaction to the real-time situations. An internal process change strategy should mainly apply before other strategies to yield immediate/ effective results. Meanwhile, under the post-crisis stage, even though it is almost impossible to prevent the cause of the crisis like the COVID-19 pandemic directly, preparation readiness in the pre-crisis stage, which learned from the previous post-crisis stage is, directly affects the possibility to survive or to thrive of the companies. An evaluation of what strategies worked and what did not during the ongoing crisis must be encrypted, learned from, circulated, and prepared for the next crisis.
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来源期刊
Contemporary Management Research
Contemporary Management Research Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
3.20
自引率
0.00%
发文量
3
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