模仿效应:类似酒店的功能会推动Airbnb的业绩吗?

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality & Tourism Research Pub Date : 2021-08-17 DOI:10.1177/10963480211035551

Karen L. Xie, C. Young

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引用次数: 1

摘要

在标榜其与传统酒店的区别的同时，Airbnb的房源越来越像具有“即时预订”和“作品收藏”等专业功能的酒店。这种同构是否为爱彼迎提供了财务优势？使用来自美国10个主要大都市地区的Airbnb 3年来的大规模轨迹数据，我们发现模仿酒店的Airbnb房源与不模仿酒店的房源相比，财务表现优越。然而，随着越来越多的Airbnb房源进入当地市场，作品收藏的业绩驱动优势减弱，而即时预订变得更强。对制度理论中的合法性临界点的未来研究提出了建议。

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The Copycat Effect: Do Hotel-Like Features Drive Airbnb Performance?

While touting its distinctiveness from conventional hotels, Airbnb listings are appearing increasingly like hotels with professional features such as “instant booking” and “work collection” distinction. Does such isomorphism provide a financial advantage to Airbnb? Using large-scale Airbnb trajectory data from 10 major U.S. metropolitan areas over 3 years, we find superior financial performance for Airbnb listings that imitate hotels compared with those that do not. Yet, as more Airbnb listings enter a local market, the performance-driving advantage of work collection is attenuated while instant booking becomes stronger. Suggestions for future research regarding a legitimacy-tipping point in institutional theory are provided.

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来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.