关于营销系统和社会媒体的说明

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2023-03-08 DOI:10.1177/02761467231160159

W. Redmond

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引用次数: 0

摘要

营销系统的研究和社会媒体的研究对宏观营销做出了宝贵的贡献，但并不经常联系在一起。这篇评论认为，社交媒体市场具有独特的特性，需要传统营销系统的新视角。特别是，提出了三种二分法:客户与消费者、数据与信息、主权与主体。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Note on Marketing Systems and Social Media

Studies of marketing systems and those of social media are valuable contributions to macromarketing but are not frequently connected. This commentary posits that social media markets are characterized by distinctive properties which require new perspectives from traditional marketing systems. In particular, three dichotomies are presented: customers vs consumers, data vs. information, and sovereignty vs subjects.

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.