健康旅游提高老年人生活满意度

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2022-03-21 DOI:10.1080/1528008X.2022.2052394

Tangchung Kan, Edward C. S. Ku, Wilson C.W. Sun, Tzu-Ching Lai, Po-Yi Hsu, S. Hsu

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引用次数: 8

摘要

摘要本研究通过旅游产品的选择，探讨老年人的地方文化共享和利他价值观对旅游满意度和生活满意度的影响。本研究采用分层随机抽样的方法，邀请1000名符合条件的台湾温泉区老年游客参与调查。我们收到了242份可用的回复，都是完整的问卷。我们的研究分析和假设是用偏最小二乘(PLS)模型评估使用SPSS和SmartPLS软件。研究结果指出，老年人期待与其他会员一起度假，在旅游目的地享受当地价值的健康旅游，服务提供者提供适合的和有特色的旅游产品来吸引老年游客。同样，酒店经营者也会为老年人提供更多的娱乐设施;旅行社的营销人员可以利用广告图标来强调健康旅游的乐趣;因此，快乐的旅行体验有助于老年人的尊严和生活质量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Wellness Tourism Enhances Elderly Life Satisfaction

ABSTRACT This study investigates how local culture sharing and altruistic values from the elderly affect satisfaction levels with travel and life satisfaction via tourism product selection. Stratified random sampling is used in this study, we invited 1,000 qualified elderly tourists to participate in the survey from hot spring areas in Taiwan. We received 242 usable responses and that was fully completed questionnaires. Our research analysis and hypotheses were evaluated with partial least squares (PLS) modeling using SPSS and SmartPLS software. The findings of the study point out the elderly look forward to vacationing with other members to enjoy the local values of wellness tourism at tourist destinations, the service providers provide suitable and special tourism products to attract elderly tourists. Likewise, hoteliers, will provide more fun facilities for the elderly; marketers of travel agencies can emphasize the fun of wellness tourism with advertising icons; therefore, a happy travel experience contributes to the dignity and quality of life of the elderly.

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism