基于状态相关收益权重的合作动态广告

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2019-05-31 DOI:10.3934/JDG.2019014

Simon Hoof

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引用次数: 0

摘要

我们考虑一个具有不可转移效用的无限时域合作广告差分博弈（NTU）。每家公司的价值都是通过共同的折扣率和广告成本来参数化的。首先，我们刻画了一组具有恒定收益权的有效解。我们表明，不存在支持一个令人愉快的合作解决方案的恒定权重。然后，我们考虑一个线性状态相关的报酬权，并导出一个受限制参数空间的合意合作解。

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Cooperative dynamic advertising via state-dependent payoff weights

We consider an infinite horizon cooperative advertising differential game with nontransferable utility (NTU). The values of each firm are parametrized by a common discount rate and advertising costs. First we characterize the set of efficient solutions with a constant payoff weight. We show that there does not exist a constant weight that supports an agreeable cooperative solution. Then we consider a linear state-dependent payoff weight and derive an agreeable cooperative solution for a restricted parameter space.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.