社会媒体对中小企业管理的重要性

IF 2.1 Q2 ECONOMICS
J. Bélas, John K. Amoah, J. Dvorský, P. Šuleř
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引用次数: 9

摘要

。本文的目的是提出与中小企业细分市场相关的社交媒体的新的科学结果。这项基于V4国家商业部门1520名受访者样本的实证研究提供了有趣的发现。中小企业在很大程度上低估了社交媒体的作用,这些企业在管理中使用社交媒体的能力尚未开发。此外,中小企业没有充分利用通过社交媒体对市场发展做出更灵活反应的机会。另一个重要发现是,中小企业通常对如何使用社交媒体没有明确的策略。此外,中小企业部门的组织没有充分认识到社交媒体对财务业绩增长的贡献。该研究证实了V4国家受访者的态度存在显著差异。进一步的调查结果表明,在新的宏观经济形势下,中小企业的态度正在发生变化。虽然在经济周期的有利阶段,社交媒体的使用率相对较低,但在新冠肺炎大流行期间,社交媒体发挥的作用大幅增加。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The importance of social media for management of SMEs
. The aim of this paper is to present new scientific results concerning social media in relation to the SME segment. The empirical research based on a sample of 1,520 respondents from the business sector of the V4 countries provided interesting findings. The role of social media is largely underestimated by the SMEs and such enterprises have untapped capacity for using social media in their management. Additionally, the SMEs insufficiently utilize the opportunity for a more flexible response to market development through social media. Another important finding is that the SMEs do not usually have a clear strategy on how to use social media. Also, organizations in the SME segment do not sufficiently appreciate the contribution of social media to the growth of financial performance. The research confirmed the existence of significant differences in the attitudes of respondents in individual V4 countries. Further findings indicate that the attitudes of SMEs are changing in the context of the new macroeconomic situation. While the use of social media in the favourable phase of the economic cycle was relatively low, their role increased significantly during the COVID-19 pandemic.
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来源期刊
CiteScore
5.40
自引率
6.70%
发文量
40
审稿时长
24 weeks
期刊介绍: Economics and Sociology (ISSN 2306-3459 Online, ISSN 2071-789X Print) is a quarterly international academic open access journal published by Centre of Sociological Research in co-operation with University of Szczecin (Poland), Mykolas Romeris University (Lithuania), Dubcek University of Trencín, Faculty of Social and Economic Relations, (Slovak Republic) and University of Entrepreneurship and Law, (Czech Republic). The general topical framework of our publication include (but is not limited to): advancing socio-economic analysis of societies and economies, institutions and organizations, social groups, networks and relationships.[...] We welcome articles written by professional scholars and practitioners in: economic studies and philosophy of economics, political sciences and political economy, research in history of economics and sociological phenomena, sociology and gender studies, economic and social issues of education, socio-economic and institutional issues in environmental management, business administration and management of SMEs, state governance and socio-economic implications, economic and sociological development of the NGO sector, cultural sociology, urban and rural sociology and demography, migration studies, international issues in business risk and state security, economics of welfare.
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