论社会性的智慧与效用：消费者心理学视角

IF 4 2区管理学 Q2 BUSINESS

Journal of Consumer Psychology Pub Date : 2022-11-22 DOI:10.1002/jcpy.1333

Ike Silver, Deborah A. Small

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引用次数: 1

摘要

Kumar和Epley(2023)为一个有趣的假设回顾了强有力的证据:人们没有意识到日常社会行为的好处，因此不愿以增加幸福感的方式与他人联系。在这篇评论中，我们讨论了消费者研究如何在这一新兴的调查中丰富理论和应用。我们认为(a)社会欠发达的享乐主义含义可以与声誉信号的见解相结合，以产生关于社会行为的智慧和效用的新问题;(b)社会欠发达对福利最大化特别感兴趣的消费领域有有趣的含义:慈善捐赠。

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On the wisdom and utility of (under)sociality: A consumer psychology perspective

Kumar and Epley (2023) review robust evidence for an intriguing hypothesis: That people fail to appreciate the benefits of everyday social behaviors and thus hesitate to connect with others in ways that would increase well-being. In this commentary, we discuss how consumer research can enrich theory and application in this emerging line of inquiry. We suggest (a) that the hedonic implications of undersociality can be integrated with reputational signaling insights to generate new questions about the wisdom and utility of social behavior, and (b) that undersociality has interesting implications for a consumption domain of particular interest to maximizing welfare: charitable giving.

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来源期刊

Journal of Consumer Psychology Multiple-

CiteScore

8.40

自引率

14.60%

发文量

期刊介绍： The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.