嘉宾评论:服务营销与变革之风

IF 3.9 3区管理学 Q2 BUSINESS

Journal of Service Theory and Practice Pub Date : 2022-03-09 DOI:10.1108/jstp-03-2022-322

Jörg Finsterwalder, C. Plewa

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引用次数: 0

摘要

虽然不断的变化并不是什么新鲜事，与“变革之风”相关的主题已经在其他学科中提出了很长一段时间，例如与大气科学(McVicar和Roderick, 2010)、社会运动(Haveman等人，2007)、政治和经济变化(Neher和Marlay, 2018)、气候变化和商业反应(Kolk和Levy, 2001)等有关。Helen Bocking、Rebekah Russell-Bennett和Kate Letheren (Bocking等人，2022)的《消费者在卫生服务中使用支持性数字工具》调查了消费者对预防性卫生服务背景下支持性数字工具和相关互动体验的看法和偏好。利用社会支持理论(SST)和被动-互动-主动(PIP)框架，作者采用了一种探索性定性方法，包括对试用支持性数字工具的客户进行30次半结构化访谈。

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Guest editorial: Service marketing and the winds of change

While constant change is nothing new and topics relating to the “winds of change” have been tabled for quite some time in other disciplines, such as in connection with atmospheric science (McVicar and Roderick, 2010), social movements (Haveman et al., 2007), political and economic change (Neher and Marlay, 2018), climate change and business responses (Kolk and Levy, 2001), among others. Consumer use of supportive digital tools in health services” by Helen Bocking, Rebekah Russell–Bennett and Kate Letheren (Bocking et al., 2022), investigates consumer perceptions and preferences relating to supportive digital tools and of the relevant interactive experience in a preventative health service context. Drawing on social support theory (SST) and the passive–interactive–proactive (PIP) framework, the authors adopt an exploratory qualitative approach comprising 30 semi-structured interviews of customers trialling supportive digital tools.

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来源期刊

Journal of Service Theory and Practice Multiple-

CiteScore

8.00

自引率

15.20%

发文量

期刊介绍： Formerly known as Managing Service Quality – Impact Factor: 1.286 (2015) – the Journal of Service Theory and Practice (JSTP) aims to publish research in the field of service management that not only makes a theoretical contribution to the service literature, but also scrutinizes and helps improve industry practices by offering specific recommendations and action plans to practitioners. Recognizing the importance of the service sector across the globe, the journal encourages submissions from and/or studying issues from around the world. JSTP gives prominence to research based on real world data, be it quantitative or qualitative. The journal also encourages the submission of strong conceptual and theoretical papers that make a substantive contribution to the scholarly literature in service management. JSTP publishes double-blind peer reviewed papers and encourages submissions from both academics and practitioners. The changing social structures and values, as well as new developments in economic, political, and technological fields are creating sea-changes in the philosophy, strategic aims, operational practices, and structures of many organizations. These changes are particularly relevant to the service sector, as public demand for high standards increases, and organizations fight for both market share and public credibility. The journal specifically addresses solutions to these challenges from a global, multi-cultural, and multi-disciplinary perspective.