从消费者对提供营养信息餐厅的企业社会责任感知建立忠诚度

Q3 Business, Management and Accounting

Services Marketing Quarterly Pub Date : 2021-10-13 DOI:10.1080/15332969.2021.1987612

M. Rehman, H. Park-Poaps, R. Lodhi, Hafiz Amaad

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引用次数: 2

摘要

摘要本研究调查了消费者对菜单上提供营养信息的餐厅的企业社会责任（CSR）认知对顾客满意度和对餐厅的忠诚度的影响，以及品牌信任和顾客满意度在画面中的中介作用。采用SEM技术分析了从美国一项调查中收集的360份回复。研究结果表明，品牌对餐厅的信任是餐厅提供营养信息的主要好处，但顾客满意度似乎是建立忠诚度的必要条件。

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Establishing Loyalty from Consumers’ CSR Perception toward the Restaurants Offering Nutritional Information

Abstract This study investigated the influence of consumers’ corporate social responsibility (CSR) perception of the restaurants that offer nutritional information on their menu on customer satisfaction and loyalty to the restaurants and the mediating roles of brand trust and customer satisfaction in the picture. A SEM technique was used to analyze 360 responses collected from a survey in the US. The findings implicate that brand trust in the restaurant is a major benefit for the restaurants from offering nutritional information, yet customer satisfaction seems to be a necessary condition to establish loyalty at the same time.

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来源期刊

Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.