Strategic Model Analysis of the Crisis Network Communication

This article focuses on the analysis of strategies and tactics variation within the modern network communication, which is a result of the dynamic implementation of a new “crisis-based” concept & valor space under the stimulus-reactive process of contrastive features explication in different types of discourse practices in a single consituative interpretation. Such indirect interaction, while complicated by a “dead” public space features a wide variety of encoding types and methods based on non-converging codes. The author employs critical discourse analysis to investigate the specific and most effective tactics that can be used to manipulate the collective mind of the topically and situational labeled pandemic discourse, and which implement a special type of understanding and description of respective phenomena in relation to various texts determined by the pandemic-bound reality. The focus is on complex, hierarchically arranged cognitive-cultural structures of generalized strategies, which are saccadic selected in various code systems (verbal, visual, auditory, symbolic, etc.). The primary tactics used within the strategy of creating psychological tension include “severe prognostics” and “illustration”, within the irony strategy the most effective in terms of shaping a new axiological space are the tactics of increasing voluntative potential: explication of expectations, game forms and oneiric perception. Thus, a kind of universal model of dominant strategies in crisis network communication is being built. Despite the contrastive basis of imprinting when employing these dominant strategies, the tactics that fill them will mix constantly and complement one another, which can be explained by the polydiscourse and polycode specifics of filling the “dead” communication space with mediated variable coding. This study offers a view at the first attempt at strategic modelling of complicated discourse practices not as a special way to contaminate ideological and worldview components, which was to be observed in some works, yet as an instrumental space for shaping these components based on the code convergence as well as communication registers, i.e. shaping a global axiosphere as an unequal sum of perception of criteria pertaining to the objective reality.