Wiesner，K.A.（2021）专业地点和目的地管理：成功地点管理和营销的工具和实践例子。柏林：Erich Schmidt Verlag。国际标准书号：978-3-503-19562-62021，244页。

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

European Journal of Tourism Research Pub Date : 2022-02-09 DOI:10.54055/ejtr.v31i.2507

Julia Philipp, Harald Pechlaner

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引用次数: 0

摘要

本书探讨了商业地点和目的地之间日益激烈的全球竞争，以吸引有吸引力的企业和投资者、基础设施、资金和游客、居民或工人的角色。它侧重于场所管理方法——地点和目的地管理的集成——在过去几年中，这一方法的重要性有了巨大的增长。该书包括数字化或新冠肺炎大流行背景下的最新发展。它分为七个部分，从一般定义转向规范性、战略性和可操作的场所管理和营销，最后以七个案例研究结束。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Wiesner, K.A. (2021) Professionelles Standort- und Destinationsmanagement: Instrumentarien und Praxisbeispiele für erfolgreiches Place-Management und –Marketing. Berlin: Erich Schmidt Verlag. ISBN: 978-3-503-19562-6, 2021, 244 pp.

This book addresses the increasing global competition among both business locations and destinations for attractive businesses and investors, infrastructure, funding and humans in the role of visitors, residents or workers. It focuses on the place management approach – the integration of location and destination management – which has seen a tremendous growth in significance over the past years. The book includes recent developments in the context of digitization or the COVID-19 pandemic. It is organized in seven parts, moving from general definitions to normative, strategic and operative place management and marketing and concluding with seven case studies.

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来源期刊

European Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.00

自引率

8.70%

发文量

审稿时长

25 weeks

期刊介绍： The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited.