L. Seppänen, C. Spinuzzi, Seppo Poutanen, T. Alasoini
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Co-creation in Macrotask Knowledge Work on Online Labor Platforms
Nordic working life studies have mostly focused on the precarious aspects of work mediated via online labor platforms. We follow a different approach and examine the potential of such work to benefit professionals by enhancing their job quality and learning. This qualitative, practice-based study applies the concept ‘co-creation’ to examine how a social form of creating value takes place in Upwork macrotask projects. It then investigates how platform features shape opportunities for co-creation. The data comprise interviews of 15 freelancers residing in Finland. The findings suggest that co-creation is possible in macrotask projects, but the platform does not seem to actively support co-creation. This paper provides insights into the discussion of job quality at platform work and how co-creation on platforms might be developed to support the Nordic labor market model.
期刊介绍:
The Nordic Journal of Working Life Studies is an international, scientific journal on working life, written in English. The journal is edited by an Editorial Board of 8-15 Editors from Finland, Iceland, Norway, Sweden and Denmark. The journal aims to strengthen the exchange of experiences, perspectives, methods and outcomes of the Nordic working life research across the Nordic countries, and promote Nordic working life research internationally. The mission of the journal is to present studies concerning changes in work and how these changes affect qualifications, health, occupation, innovation, economy, identity, social orientation and culture. The journal aims at an interdisciplinary profile. Most of the articles in the journal have authors from the Nordic countries, but researchers from outside the Nordic region are also invited to contribute to the journal, to the extent that such contributions improve the understanding of Nordic conditions.