Luis Demetrio Gómez García, Marisleidy Alba Cabañas
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Integrating the external enablers of new venture creation theory into practice: A simulation approach for teaching entrepreneurship
Abstract Theory and practice in entrepreneurship education are still a subject of research. This paper proposes a simulation in which, based on the External Enablers of New Venture Creation approach, students can translate environmental changes generated by the unbalancing conditions of the Covid-19 pandemic into strategic entrepreneurial actions. The practice-based approach grounded in actionable theory is chosen to build our simulation. The exercise is carried out through the business model canvas because of its practical value. Running the simulation proves to be helpful in teaching new theoretical approaches. The simulation also proves that new venture teams can impact more the conversion of environmental changes into strategic entrepreneurial actions than individual entrepreneurs.
期刊介绍:
The Journal of Education for Business is for those educating tomorrow''s businesspeople. The journal primarily features basic and applied research-based articles in entrepreneurship, accounting, communications, economics, finance, information systems, management, marketing, and other business disciplines. Along with the focus on reporting research within traditional business subjects, an additional expanded area of interest is publishing articles within the discipline of entrepreneurship. Articles report successful innovations in teaching and curriculum development at the college and postgraduate levels. Authors address changes in today''s business world and in the business professions that are fundamentally influencing the competencies that business graduates need. JEB also offers a forum for new theories and for analyses of controversial issues. Articles in the Journal fall into the following categories: Original and Applied Research; Editorial/Professional Perspectives; and Innovative Instructional Classroom Projects/Best Practices. Articles are selected on a blind peer-reviewed basis. Original and Applied Research - Articles published feature the results of formal research where findings have universal impact. Editorial/Professional Perspective - Articles published feature the viewpoint of primarily the author regarding important issues affecting education for business. Innovative Instructional Classroom Projects/Best Practices - Articles published feature the results of instructional experiments basically derived from a classroom project conducted at one institution by one or several faculty.