COVID-19大流行期间营销人员工作量、生产力和社会支持对倦怠的影响

IF 2.8 Q1 EDUCATION & EDUCATIONAL RESEARCH

Journal of Marketing Education Pub Date : 2022-08-01 DOI:10.1177/02734753221074284

David G. Taylor, Michael Frechette

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引用次数: 17

摘要

新冠肺炎大流行是现代历史上前所未有的事件，改变了高等教育的性质。随着课程转移到网上，营销教育工作者面临着更大的工作量和更多的时间要求。坊间证据表明，教师的工作量增加了，随着2020-2021学年的进展，疲劳和倦怠的报告很普遍。一项实证研究测量了市场营销教师工作量的感知增加和工作成果，以及倦怠水平。此外，本文还提出了倦怠前因式模型并进行了检验。平均而言，营销教育工作者经历了中等程度的职业倦怠，研究和教学的工作需求以及与学生的互动增加了职业倦怠，而研究生产力则降低了职业倦怠。职业倦怠不受性别、职级、任期或机构类型的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Impact of Workload, Productivity, and Social Support on Burnout Among Marketing Faculty During the COVID-19 Pandemic

The COVID-19 pandemic was an unprecedented event in modern history, transforming the nature of higher education. As course delivery moved online, marketing educators were faced with higher workloads and more demands on their time. Anecdotal evidence suggested that faculty were working more, and as the 2020–2021 school year progressed, reports of fatigue and burnout were prevalent. An empirical study measures the perceived increases in workload among marketing faculty and the outcomes of that work, as well as levels of burnout. In addition, a model of burnout antecedents is proposed and tested. On average, marketing educators experienced moderate levels of burnout, which was increased by work demands in research and teaching, as well as student interaction, whereas research productivity decreased burnout. Burnout was not influenced by gender, rank, tenure status, or institution type.

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来源期刊

Journal of Marketing Education EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

6.00

自引率

25.00%

发文量

期刊介绍： The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities. The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education.