逃避主义对用户网购放弃的维度影响:网络购物态度的中介作用

IF 3.1 Q2 MANAGEMENT

Management Research Review Pub Date : 2023-08-04 DOI:10.1108/mrr-02-2022-0099

Reema Mazhar, Abdul Qayyum, Raja Ahmed Jamil

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引用次数: 0

摘要

目的通过整合使用与满足理论(UGT)和网络购物行为理论(OBBT)，探讨逃避主义动机(自我压抑和自我扩张)和网络购物态度(ATS)对网购弃用的影响。此外，本文还探讨了ATS在逃避动机与汽车放弃之间的中介作用。设计/方法/方法使用AMOS 26对400名消费者的数据进行结构方程建模。结果表明，逃避主义动机影响用户的网购放弃行为，而网购态度在二者之间起中介作用。实际意义本研究的发现表明，网上卖家应该了解消费者使用网站的动机。因此，应该制定更好的策略来减少eCart的放弃。原创性/价值本研究通过UGT和OBBT的理论整合以及对虚拟购物车放弃行为的内在预测因素的识别，扩展了对购物车放弃的认识。此外，这也是早期研究逃避主义对eCart放弃的维度影响的尝试之一。

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The dimensional impact of escapism on users’ eCart abandonment: mediating role of attitude towards online shopping

Purpose By integrating uses and gratification theory (UGT) and online buying behavior theory (OBBT), this study aims to examine the impact of escapism motives (self-suppression and self-expansion) and attitude toward online shopping (ATS) on eCart abandonment. In addition, the mediating role of ATS between escapism motives and eCart abandonment is examined. Design/methodology/approach Structural equations modeling was performed on the data of 400 consumers using AMOS 26. Findings The results indicated that escapism motivations impacted users’ eCart abandonment, and the attitude toward online shopping mediated this relationship. Practical implications The findings of this study imply that online sellers should understand the consumer motives for website use. In response, better strategies should be developed to reduce eCart abandonment. Originality/value This study extends knowledge of eCart abandonment by theoretical integration of UGT and OBBT and identification of the intrinsic predictors of virtual cart abandonment behavior. In addition, it is one of the early attempts to examine the dimensional impact of escapism on eCart abandonment.

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来源期刊

Management Research Review MANAGEMENT-

CiteScore

6.00

自引率

7.70%

发文量

期刊介绍： Management Research Review publishes a wide variety of articles outlining the latest management research. We emphasize management implication from multiple disciplines. We welcome high quality empirical and theoretical studies, literature reviews, and articles with important tactical implications. Published 12 times a year, the journal prides itself on quick publication of the very latest research in general management. The key issues featured include: Business Ethics and Sustainability Corporate Finance Entrepreneurship and Small Business Management Industrial Relations Information and Knowledge Management International Business Human Resource Management Organizational Theory and Behaviour Production and Operations Management Strategic Management and Leadership