骄傲与同情：情感策略如何在政治传播中瞄准受众？

IF 0.5 Q4 COMMUNICATION

Central European Journal of Communication Pub Date : 2023-02-24 DOI:10.51480/1899-5101.15.3(32).5

Patryk Wawrzyński

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引用次数: 0

摘要

摘要:本文探讨了在政治沟通中，以自豪和同情为情感动员策略，建立了热情、愤怒和恐惧的情感救援模型。研究了大脑活动、面部表情、认知反应、态度变化和亲社会行为的一般结果，研究了与骄傲和同情相关的叙述是如何引人注目的。此外，它还考虑了针对特定受众的情感内容的可能性，验证了结果如何与参与者的同理心、政治偏好和对集体记忆的态度相对应。本文探讨了年龄，性别和选举出席作为其他可能的因素与操纵的结果相关。总之，该研究表明，对自豪感的呼吁应该针对事业的支持者，但富有同情心的叙述可以针对非支持者和犹豫不决的接受者。

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Pride and Compassion: How Emotional Strategies Target Audiences in Political Communication?

Abstract: The paper discusses appeals to pride and compassion as emotional strategies for mobilization in political communication, developing the Emotional Rescue Model of enthusiasm, anger, and fear. Exploring general results of brain activity, facial expressions, cognitive responses, attitude change, and prosocial behavior, it examines how compelling pride-related and compassion-related narratives are. Moreover, it considers the possibilities of targeting emotional content to specific audiences, verifying how results correspond with participants’ empathy, political preferences, and attitudes toward collective remembrance. The paper explores age, gender, and election attendance as other possible factors correlated with the outcomes of manipulation. In conclusion, it suggested that appeals to pride should target supporters of the cause, but compassionate narratives can address non-supporters and undecided recipients.

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来源期刊

Central European Journal of Communication COMMUNICATION-

CiteScore

0.90

自引率

0.00%

发文量

期刊介绍： Central European Journal of Communication provides an international forum for empirical, critical and interpretative, quantitative and qualitative research examining the role of communication in Central Europe and beyond. The journal welcomes high quality research and analysis from diverse theoretical and methodological approaches, as well as reviews of publications and publishes notes on a wide range of literature on media and communication studies. Submission of original articles is open to all researchers interested in communication and media.