{"title":"企业品牌如何在社交媒体上传达他们的更高目标:来自全球顶级品牌在Twitter上的证据","authors":"C. Rudeloff, P. Michalski","doi":"10.1057/s41299-023-00168-w","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":" ","pages":""},"PeriodicalIF":1.5000,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter\",\"authors\":\"C. Rudeloff, P. Michalski\",\"doi\":\"10.1057/s41299-023-00168-w\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":47317,\"journal\":{\"name\":\"CORPORATE REPUTATION REVIEW\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2023-08-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"CORPORATE REPUTATION REVIEW\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1057/s41299-023-00168-w\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"CORPORATE REPUTATION REVIEW","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/s41299-023-00168-w","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
期刊介绍:
Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.