{"title":"从文献计量分析看企业与企业关系的回顾与主题分析","authors":"Priyanka Sharma, Surajit Saha, M. Balaji","doi":"10.1080/1051712X.2022.2039478","DOIUrl":null,"url":null,"abstract":"ABSTRACT Purpose In the current business context, deliberations concerning business-to-business relationships (business relationships) and their importance to business firms are increasing. The extensive research in this area over the past three decades had created a need to synthetize existing research. This paper explores the development of business relationships domain concerning (1) publication trend, (2) influential publications, (3) prolific contributors, (4) themes of research, and (5) future research directions. Methodology/Approach This study used the Web of Science core collection to identify influential articles, authors, journals, geographies, universities, and key research themes associated with business relationships. We developed a graphical analysis of the bibliographical material using VOSviewer. Network structures, including keywords co-occurrence and coauthorship analysis, further strengthened our understanding of this domain. Findings The findings showed a consistent increase in research on business relationships since its inception. The content analysis of the keywords revealed four dominant research themes: the role of information and technology in maintaining business relationships, value creation in business relationships, customer satisfaction and loyalty in business relationships, and inter-organizational trust and governance in business relationships. Research Implications This study provides a comprehensive view into research themes in business relationship area. The present study also helps researchers in identifying future directions of research in the business relationships area. Practical Implications The four key dominant themes identified in the study present key managerial insights. According to the research themes, business firms should embrace digital technological tools, collaborate with customers and other stakeholders, develop loyal customers, and implement relational governance mechanisms to develop long-term business relationships. Originality/Value/Contribution of the paper This study provides insight into the advancement of business relationships area by exploring the relevant body of knowledge, dominant research institutions, prominent topics, and future research possibilities. This includes articles published in top management journals from 1990–2020. This bibliometric study is a pioneering effort to map the domain of business-to-business relationships, wherein current insights and future research directions take center stage.","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":2.0000,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis\",\"authors\":\"Priyanka Sharma, Surajit Saha, M. Balaji\",\"doi\":\"10.1080/1051712X.2022.2039478\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Purpose In the current business context, deliberations concerning business-to-business relationships (business relationships) and their importance to business firms are increasing. 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The content analysis of the keywords revealed four dominant research themes: the role of information and technology in maintaining business relationships, value creation in business relationships, customer satisfaction and loyalty in business relationships, and inter-organizational trust and governance in business relationships. Research Implications This study provides a comprehensive view into research themes in business relationship area. The present study also helps researchers in identifying future directions of research in the business relationships area. Practical Implications The four key dominant themes identified in the study present key managerial insights. According to the research themes, business firms should embrace digital technological tools, collaborate with customers and other stakeholders, develop loyal customers, and implement relational governance mechanisms to develop long-term business relationships. 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引用次数: 7
摘要
在当前的商业环境中,关于企业对企业关系(业务关系)及其对商业公司的重要性的讨论正在增加。过去三十年来在这一领域的广泛研究产生了综合现有研究的需要。本文探讨了商业关系领域的发展,包括:(1)出版趋势,(2)有影响力的出版物,(3)多产的贡献者,(4)研究主题,(5)未来的研究方向。本研究使用Web of Science核心合集来识别与商业关系相关的有影响力的文章、作者、期刊、地理位置、大学和关键研究主题。我们使用VOSviewer对书目材料进行了图形化分析。包括关键词共现和合著分析在内的网络结构进一步加强了我们对这一领域的理解。调查结果显示,自成立以来,对商业关系的研究不断增加。关键词的内容分析揭示了四个主要的研究主题:信息和技术在维持业务关系中的作用,业务关系中的价值创造,业务关系中的客户满意度和忠诚度,以及业务关系中的组织间信任和治理。本研究对商业关系领域的研究主题提供了一个全面的视角。本研究还有助于研究人员确定业务关系领域的未来研究方向。研究中确定的四个主要主题提出了关键的管理见解。根据研究主题,企业应该拥抱数字技术工具,与客户和其他利益相关者合作,发展忠诚的客户,并实施关系治理机制,以发展长期的业务关系。本研究通过探讨相关的知识体系、主导的研究机构、突出的主题和未来的研究可能性,为商业关系领域的发展提供了深入的见解。这包括从1990年到2020年在顶级管理期刊上发表的文章。这项文献计量学研究是一项开创性的努力,旨在绘制企业对企业关系领域的地图,其中当前的见解和未来的研究方向占据中心位置。
Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis
ABSTRACT Purpose In the current business context, deliberations concerning business-to-business relationships (business relationships) and their importance to business firms are increasing. The extensive research in this area over the past three decades had created a need to synthetize existing research. This paper explores the development of business relationships domain concerning (1) publication trend, (2) influential publications, (3) prolific contributors, (4) themes of research, and (5) future research directions. Methodology/Approach This study used the Web of Science core collection to identify influential articles, authors, journals, geographies, universities, and key research themes associated with business relationships. We developed a graphical analysis of the bibliographical material using VOSviewer. Network structures, including keywords co-occurrence and coauthorship analysis, further strengthened our understanding of this domain. Findings The findings showed a consistent increase in research on business relationships since its inception. The content analysis of the keywords revealed four dominant research themes: the role of information and technology in maintaining business relationships, value creation in business relationships, customer satisfaction and loyalty in business relationships, and inter-organizational trust and governance in business relationships. Research Implications This study provides a comprehensive view into research themes in business relationship area. The present study also helps researchers in identifying future directions of research in the business relationships area. Practical Implications The four key dominant themes identified in the study present key managerial insights. According to the research themes, business firms should embrace digital technological tools, collaborate with customers and other stakeholders, develop loyal customers, and implement relational governance mechanisms to develop long-term business relationships. Originality/Value/Contribution of the paper This study provides insight into the advancement of business relationships area by exploring the relevant body of knowledge, dominant research institutions, prominent topics, and future research possibilities. This includes articles published in top management journals from 1990–2020. This bibliometric study is a pioneering effort to map the domain of business-to-business relationships, wherein current insights and future research directions take center stage.
期刊介绍:
The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities