Words Like Weapons: Labeling Women As Emotional During a Disagreement Negatively Affects the Perceived Legitimacy of Their Arguments

With one in eight Americans thinking women are too emotional to be in politics (Carnevale et al., 2019), being labeled as emotional during a disagreement may activate stereotypes about a woman's irrationality and affect how legitimate people perceive her arguments to be. We experimentally tested the effects of such labels. In Study 1 (N  =  86), participants who read a vignette where a woman (versus a man) was told to “calm down” during a disagreement, saw her argument as significantly less legitimate. Perceived emotionality mediated the relation between condition and perceived legitimacy. Study 2 replicated this finding (N  =  126) with different vignettes where the character was explicitly labeled as “emotional.” Using video vignettes in Study 3 (N  =  251), we failed to replicate the results observed in Studies 1 and 2. We hope practitioners use these studies to increase awareness of how stereotype-laden labels can delegitimize women's arguments, particularly when heard via writing (e.g., via email, text, or instant messaging) rather than when observed. This work may motivate observers to challenge the use of delegitimizing labels, so that women's claims can be judged based on the soundness of their arguments, rather than stereotypes about their ability to think rationally. Additional online materials for this article are available on PWQ's website at http://journals.sagepub.com/doi/suppl/10.1177/03616843221123745