Rousing Collective Compassion at Societal Level: Lessons from Newspaper Reports on Asian Tsunami in India

Compassion involves feeling others’ pain, being moved by it, and acting in a manner that eases the suffering. Originally conceptualized as an individual-level phenomenon, organization scholars extend the concept to the organizational level as ‘collective compassion’ and call for expanding it to societal levels. We note that the dynamics of rousing collective compassion, however, may be different in organizational as opposed to societal contexts: the observers and the sufferers are in personal or close contact in the former context, whereas mass media is often the bridge connecting both in the latter. In this paper, we seek to deepen the understanding of the dynamics of rousing collective compassion at the societal level, by delineating the elements in media reports that can feed into compassion rousing processes. Based on a thematic analysis of newspaper reports from India on the first seven days after the Asian Tsunami, we identify four groups of elements—‘attention drawing elements’, ‘cognitive framing elements’, ‘affective arousal elements’ and ‘behaviour modelling elements’—which can respectively influence each of the four individual compassion subprocesses, namely noticing, appraising, feeling and acting. We offer a conceptual model to comprehensively represent collective compassion rousing at societal level, integrating our findings with prior research.