Religion as a Dominant Logic for Entrepreneurial Activities: Theorizing the Dynamics in and Around ‘We’d Meat Burger, Kazakhstan’

As religion gains prominence in several countries, research to understand the dynamics between religion and business becomes critical. Extant research paid scant attention to the influence of religion on entrepreneurial activities. To develop insights into this phenomenon, we conduct reflexive field-based case study research on a family business in Kazakhstan that experienced the inclusion of religion as a dominant logic in the management. Kazakhstan provides an interesting context to study the phenomenon as religion gained prominence in post-Soviet Kazakhstan after the collapse of the Soviet Union in 1991. Our study reveals how religion can influence the entrepreneurial mind and activities and transform the family business. Our inductive theorization offers a process model of entrepreneurial journey under the influence of religion and its impact on the organizing of family business. The model consists of influenced disruption, creative combination and pragmatic adaptation through which the entrepreneur with religion as a dominant logic can transform the family business and attain organizational stability. For academia, the study contributes to extend the scholarly understanding of religion as an influencer in entrepreneurship and family business. For practice, our work shows how religious principles as constraints can enact creativity and innovation in organizational transformation.