{"title":"全球化背景下“中国式”服装的设计表现","authors":"Chunhui Song, Haiying Zhao, Aidong Men, Xiaoyue Liang","doi":"10.2478/ftee-2023-0019","DOIUrl":null,"url":null,"abstract":"Abstract The purpose of this study is to discuss how “Chinese-style” clothing is integrated into the international fashion market by applying traditional Chinese clothing design elements in the context of globalization. This research defined four design elements of traditional Chinese clothing through literature analysis, which mainly consisted of colors, silhouettes, fabrics and crafts. Then professional researchers selected four representative enterprises oriented to the international market from a large quantity of “Chinese-style” enterprises and compared the design works officially released by the four “Chinese-style” enterprises with the four design elements by Nvivo12. Through analyzing 1,176 pieces of Chinese-style design works of the four representative enterprises, the study found that “Chinese-style” enterprises oriented to the international market comprehensively apply traditional Chinese clothing design elements to conduct innovative design to show their own cultural identities to a large extent.","PeriodicalId":12309,"journal":{"name":"Fibres & Textiles in Eastern Europe","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Design Expression of “Chinese-style” Costumes in the Context of Globalization\",\"authors\":\"Chunhui Song, Haiying Zhao, Aidong Men, Xiaoyue Liang\",\"doi\":\"10.2478/ftee-2023-0019\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract The purpose of this study is to discuss how “Chinese-style” clothing is integrated into the international fashion market by applying traditional Chinese clothing design elements in the context of globalization. This research defined four design elements of traditional Chinese clothing through literature analysis, which mainly consisted of colors, silhouettes, fabrics and crafts. Then professional researchers selected four representative enterprises oriented to the international market from a large quantity of “Chinese-style” enterprises and compared the design works officially released by the four “Chinese-style” enterprises with the four design elements by Nvivo12. Through analyzing 1,176 pieces of Chinese-style design works of the four representative enterprises, the study found that “Chinese-style” enterprises oriented to the international market comprehensively apply traditional Chinese clothing design elements to conduct innovative design to show their own cultural identities to a large extent.\",\"PeriodicalId\":12309,\"journal\":{\"name\":\"Fibres & Textiles in Eastern Europe\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2023-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Fibres & Textiles in Eastern Europe\",\"FirstCategoryId\":\"88\",\"ListUrlMain\":\"https://doi.org/10.2478/ftee-2023-0019\",\"RegionNum\":4,\"RegionCategory\":\"工程技术\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"MATERIALS SCIENCE, TEXTILES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fibres & Textiles in Eastern Europe","FirstCategoryId":"88","ListUrlMain":"https://doi.org/10.2478/ftee-2023-0019","RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MATERIALS SCIENCE, TEXTILES","Score":null,"Total":0}
Design Expression of “Chinese-style” Costumes in the Context of Globalization
Abstract The purpose of this study is to discuss how “Chinese-style” clothing is integrated into the international fashion market by applying traditional Chinese clothing design elements in the context of globalization. This research defined four design elements of traditional Chinese clothing through literature analysis, which mainly consisted of colors, silhouettes, fabrics and crafts. Then professional researchers selected four representative enterprises oriented to the international market from a large quantity of “Chinese-style” enterprises and compared the design works officially released by the four “Chinese-style” enterprises with the four design elements by Nvivo12. Through analyzing 1,176 pieces of Chinese-style design works of the four representative enterprises, the study found that “Chinese-style” enterprises oriented to the international market comprehensively apply traditional Chinese clothing design elements to conduct innovative design to show their own cultural identities to a large extent.
期刊介绍:
FIBRES & TEXTILES in Eastern Europe is a peer reviewed bimonthly scientific journal devoted to current problems of fibre, textile and fibrous products’ science as well as general economic problems of textile industry worldwide. The content of the journal is available online as free open access.
FIBRES & TEXTILES in Eastern Europe constitutes a forum for the exchange of information and the establishment of mutual contact for cooperation between scientific centres, as well as between science and industry.