作为人类品牌的艺术家名称：品牌决定因素、创造与共创机制

IF 1.5 4区心理学 0 HUMANITIES, MULTIDISCIPLINARY

Empirical Studies of the Arts Pub Date : 2022-01-17 DOI:10.1177/02762374211072964

Francesco Angelini, Massimiliano Castellani, Pierpaolo Pattitoni

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引用次数: 6

摘要

考虑到2007年至2012年间意大利画廊中介的所有现当代视觉艺术家交易，我们提出了艺术家品牌的实证度量，并通过结构模型探讨了艺术家品牌与艺术家特有特征(如天赋、名气和知名度)的关系。我们发现艺人品牌与才华、名气和人气呈正相关。此外，我们发现共同创作机制在意大利艺术市场中起作用，画廊在挑选艺术家作品集时选择他们的专业化策略。我们根据视觉艺术市场中人类品牌和共同创造的新概念框架来解释我们的发现。

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Artist Names as Human Brands: Brand Determinants, Creation and co-Creation Mechanisms

Considering all transactions related to modern and contemporary visual artists mediated by galleries in Italy between 2007 and 2012, we propose an empirical measure of artist brand and explore its relationship with artist-specific characteristics, such as talent, fame, and popularity, through a structural model. We find that artist brand depends positively on talent, fame, and popularity. Moreover, we find that a co-creation mechanism is at work in the Italian art market, where galleries choose their specialization strategies in picking their artist portfolios. We interpret our findings in light of a novel conceptual framework of human branding and co-creation in the visual art market.

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来源期刊

Empirical Studies of the Arts Multiple-

CiteScore

2.60

自引率

0.00%

发文量

期刊介绍： Empirical Studies of the Arts (ART) aims to be an interdisciplinary forum for theoretical and empirical studies of aesthetics, creativity, and all of the arts. It spans anthropological, psychological, neuroscientific, semiotic, and sociological studies of the creation, perception, and appreciation of literary, musical, visual and other art forms. Whether you are an active researcher or an interested bystander, Empirical Studies of the Arts keeps you up to date on the latest trends in scientific studies of the arts.