调查(顺序)单位询问:对捐赠判断意愿的范围敏感性的不成功的探索

IF 1.8 3区 心理学 Q3 PSYCHOLOGY, APPLIED
Maximilian Maier, Lucius Caviola, Stefan Schubert, Adam J. L. Harris
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引用次数: 1

摘要

人们表现出范围不敏感:他们对问题的评价与问题的范围或大小不成比例。为了解决慈善捐赠的范围不敏感问题,Hsee等人(2013)开发了(经典)单位询问技术,首先询问人们愿意捐赠多少来支持单个人,然后询问他们愿意捐赠多少来支持一群人。在本文中,我们探讨了该技术的机制、扩展和局限性。特别地,我们研究了该技术的扩展,我们称之为顺序单元请求(SUA)。SUA向人们询问一系列的捐赠意愿问题,在这些问题中,需要帮助的个人数量逐步增加,直到达到总人数。在调查捐赠判断的四项研究中(总N = 2045),我们没有发现证据表明,总群体的捐赠意愿(WTD)判断随着群体规模的扩大而增加。相反,我们的结果表明,单位询问(顺序或经典)仅通过单次一次性提升来增加捐赠金额。此外,我们在四分之三的研究中发现,与经典单元询问相比,SUA扩展增加了WTD判断。在第五项研究(N = 537)中,使用条件评估设计(而不是捐赠判断),我们发现使用所有询问技术的范围敏感性。我们的结论是,虽然在WTD判断中很难产生范围敏感性,但SUA应该被认为是一种有希望增加慈善捐赠的方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Investigating (sequential) unit asking: An unsuccessful quest for scope sensitivity in willingness to donate judgments

Investigating (sequential) unit asking: An unsuccessful quest for scope sensitivity in willingness to donate judgments

People exhibit scope insensitivity: Their expressed valuation of a problem is not proportionate with its scope or size. To address scope insensitivity in charitable giving, Hsee et al. (2013) developed the (Classical) Unit Asking technique, where people are first asked how much they are willing to donate to support a single individual, followed by how much they are willing to donate to support a group of individuals. In this paper, we explored the mechanisms, extensions, and limitations of the technique. In particular, we investigated an extension of the technique, which we call Sequential Unit Asking (SUA). SUA asks people a series of willingness-to-donate questions, in which the number of individuals to be helped increases in a stepwise manner until it reaches the total group size. Across four studies investigating donation judgments (total N = 2045), we did not find evidence that willingness to donate (WTD) judgments to the total group increased with larger groups. Instead, our results suggest that Unit Asking (sequential or classical) increases donation amounts only through a single one-off boost. Further, we find evidence in three out of four studies that the SUA extension increases WTD judgments over Classical Unit Asking. In a fifth study ( N = 537) using a contingent valuation design (instead of donation judgments), we find scope sensitivity using all asking techniques. We conclude that, while it is difficult to create scope sensitivity in WTD judgments, SUA should be considered a promising approach to increase charitable donations.

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来源期刊
CiteScore
4.40
自引率
5.00%
发文量
40
期刊介绍: The Journal of Behavioral Decision Making is a multidisciplinary journal with a broad base of content and style. It publishes original empirical reports, critical review papers, theoretical analyses and methodological contributions. The Journal also features book, software and decision aiding technique reviews, abstracts of important articles published elsewhere and teaching suggestions. The objective of the Journal is to present and stimulate behavioral research on decision making and to provide a forum for the evaluation of complementary, contrasting and conflicting perspectives. These perspectives include psychology, management science, sociology, political science and economics. Studies of behavioral decision making in naturalistic and applied settings are encouraged.
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