十字架和王冠™: 商标与美国宗教的法律命名

IF 0.3 3区 哲学 Q2 HISTORY
Andrew Ventimiglia
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引用次数: 0

摘要

宗教组织可以利用美国商标法来主张对宗教名称的控制吗?此外,作为基本精神真理的保证人的宗教组织与使其为人所知的标志之间的关系是什么?为了回答这些问题,本文追溯了商标在美国宗教中的历史和作用,重点关注基督教科学的信仰品牌战略。这篇叙述探讨了在二十世纪早期,通过品牌管理和商标法来管理宗教实践的一种新兴策略——商标的宗教用途。本文采用档案研究和法律分析相结合的方法,探讨了有关商标在美国宗教中的地位的法律辩论,随后对基督教会进行了仔细分析,“科学家”是一个由玛丽·贝克·艾迪在19世纪末“发现并创立”的美国宗教组织,它在战略上利用品牌和标记策略,作为在世纪之交的各种竞争精神实践中区分基督教科学的一种手段,这是一个典范。本文认为,宗教商标虽然有争议,但可以用来确保对许可教会、教义和材料的法律权威,以取代既定的教会等级制度。本文探讨了宗教商标策略的本质和起源,以证明像基督科学教会这样的宗教组织可以作为特别精明的法律使用者,通过控制宗教名称来建立精神权威。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Cross and Crown™: Trademarks and the Legal Naming of American Religions
Can religious organizations use American trademark law to assert control over the name of a religion? Further, what is the relationship between a religious organization as guarantor of fundamental spiritual truths and the signs by which it is known? To answer these questions, this article traces the history and role of trademarks in American religion with a focus on Christian Science's faith-branding strategy. This narrative explores the religious use of trademarks as an emergent strategy in the early twentieth century to manage religious practice through brand management and trademark law. Using a combination of archival research and legal analysis, this article explores legal debates about the place of trademarks in American religion followed by a close analysis of the Church of Christ, Scientist—an American religious organization “discovered and founded” by Mary Baker Eddy in the late nineteenth century—which is exemplary in the way it strategically utilized branding and marking strategies as a means of distinguishing Christian Science within a diverse marketplace of competing turn-of-the-century spiritual practices. This article argues that religious trademarks, while controversial, can be used to secure legal authority over licensed Churches, teachings, and materials in lieu of established Church hierarchy. This article interrogates the nature and origins of religious trademark strategies to demonstrate that religious organizations like the Church of Christ, Scientist could operate as particularly savvy users of the law to establish spiritual authority via control of the religious name.
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来源期刊
CiteScore
0.40
自引率
25.00%
发文量
7
期刊介绍: Religion and American Culture is devoted to promoting the ongoing scholarly discussion of the nature, terms, and dynamics of religion in America. Embracing a diversity of methodological approaches and theoretical perspectives, this semiannual publication explores the interplay between religion and other spheres of American culture. Although concentrated on specific topics, articles illuminate larger patterns, implications, or contexts of American life. Edited by Philip Goff, Stephen Stein, and Peter Thuesen.
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