全球食品价格反常数定律在检验心理定价策略中的应用

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2020-07-26 DOI:10.1080/08974438.2020.1796880

Hrvoje Jošić, Berislav Žmuk

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引用次数: 2

摘要

摘要本文的目的是提出一种新的方法来检查心理定价策略使用法律的反常数字在全球食品价格数据库。使用本福德定律分布是为了查看价格的第一个数字是否遵循本福德定律。最重要的是，离散均匀分布用于检查价格的最后一位数字和最后两位数字是否具有相同的出现频率，或者是否有迹象表明价格结尾有象征意义。分析结果表明，全球粮食价格数字分布并不遵循所选分布。

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The Application of the Law of Anomalous Numbers on Global Food Prices in Examining Psychological Pricing Strategies

Abstract The goal of this paper is to present a new approach to examining psychological pricing strategies using the law of anomalous numbers on the global food prices database. Benford’s Law distribution is used in order to see whether first price digits follow Benford’s Law. On top of that, the discrete uniform distribution is used to examine whether the last digit and the last two digits of a price have the same frequency of occurrence or whether there are indications that there are symbolic meanings to price endings. The results of the analysis showed that the global food price digits distribution does not follow the chosen distributions.

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.