网络评论对餐馆的影响：评论价值、平台和可信度的作用

Q3 Business, Management and Accounting

Journal of Agricultural and Food Industrial Organization Pub Date : 2019-10-02 DOI:10.1515/jafio-2018-0020

Anne-Wil van Lohuizen, Andres A. Trujillo‐Barrera

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引用次数: 1

摘要

在线评论影响消费者的决策，为企业检索消费者有价值的信息。我们调查了评价效价、平台类型和评价可信度如何影响购买意愿(去餐馆)。我们采用实验性的2 × 4受试者间因子设计，采用两个平台(公司网站和独立网站)和四种评价价(中性、消极、积极和平衡)，共有256名受访者的数据。结果表明，评价效价对购买意向有显著影响。这种效应被感知到的评论可信度所调节。评价平台对评价效价的影响没有调节作用。结果为服务行业的营销人员提供了实用的信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Influence of Online Reviews on Restaurants: The Roles of Review Valence, Platform, and Credibility

Abstract Online reviews influence consumer decision making, retrieving valuable information about consumers to the companies. We investigate how review valence, platform type, and review credibility affect purchase intention (visit to restaurants). We use an experimental 2 × 4 between-subjects factorial design with two platforms (company websites and independent websites) and four types of review valences (neutral, negative, positive and balanced), with data of 256 respondents. Results show that purchase intentions are influenced by review valence. The effect is moderated by perceived review credibility. Review platform has no moderating effect on the influence of review valence. Results provide practical information for marketers in the service industry.

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来源期刊

Journal of Agricultural and Food Industrial Organization Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

3.10

自引率

0.00%

发文量

期刊介绍： The Journal of Agricultural & Food Industrial Organization (JAFIO) is a unique forum for empirical and theoretical research in industrial organization with a special focus on agricultural and food industries worldwide. As concentration, industrialization, and globalization continue to reshape horizontal and vertical relationships within the food supply chain, agricultural economists are revising both their views of traditional markets as well as their tools of analysis. At the core of this revision are strategic interactions between principals and agents, strategic interdependence between rival firms, and strategic trade policy between competing nations, all in a setting plagued by incomplete and/or imperfect information structures. Add to that biotechnology, electronic commerce, as well as the shift in focus from raw agricultural commodities to branded products, and the conclusion is that a "new" agricultural economics is needed for an increasingly complex "new" agriculture.