Itapevi市在Facebook上的数字公共传播和政治素养的可能性/ Itapevi市在Facebook上的数字公共传播和政治素养的可能性

IF 0.3 Q4 COMMUNICATION
Luiz Alberto De Farias, Marcelo-Simões Damasceno
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引用次数: 0

摘要

下面的研究旨在了解巴西Itapevi市议会的Facebook页面如何通过政治教育、政治议程讨论和动员在社交网络上的传播使政治素养成为可能。该分析的语料库汇集了2019年发表的683份出版物,与前一年(2018年)相比,该页面的受众人数有所增加。定量研究虽然带有定性的色彩,但确定了使公民有可能了解政治知识的帖子,以及了解该机构使用社交网络的访谈。DataSenado的最新调查显示,74%的巴西人已经或曾经使用过社交网络——Facebook、Whatsapp、Instagram或Twitter。这是一项了解公共机构使用社交网络的适当分析。特别是与巴西地理与统计研究所(IBGE) 2019年的数据相比,一个显著的数字表明,该国三分之二的人口(69.8%)拥有互联网连接。这些数字推动了传播学家和政治学家的研究,他们试图了解这个传播网络是如何成为人们日常生活的一部分的。主要考虑到互联网,尤其是社交网络,正在成为一个不同的人联系、分享内容和参与政治辩论的空间,只需点击几下鼠标。互联网在巴西的扩张,以及连接网络的人数使得不同的公共机构在社交网络上创建个人资料,以便与人们互动。这是一个新的渠道,旨在与数字受众建立友好关系,确保管理的透明度,并鼓励每个人参与决策过程。正如发生在伊塔佩维市议会(CMI,葡萄牙语)。然而,为了确保这一数字化努力取得最低限度的成功,网络上提供的信息必须符合公众利益,其内容必须是可访问的,使公民能够了解公共当局的工作方式,并了解选择代表的过程。一种可以通过政治素养与公民分享的知识,正如科森(2016:51)所强调的那样:“这些知识与国家的运作有关,重点是民主机制,一方面涉及有关选举、政党和机构的知识,另一方面涉及公民的权利和义务”。因此,除了最后的考虑外,本文分为四个部分。第一部分试图澄清公共传播与政治传播之间的区别;第二部分讲述了Facebook是如何支持CMI的传播策略的。此外,本文还对政治素养进行了文献综述。最后,本研究的目的是:分析2019年通过Facebook上CMI个人资料上的出版物实现政治素养的可能性,得出的结论是,该页面是城市辩论和公共表达的虚拟空间,具有促进公民身份和政治知识的增长潜力。这项研究以公共传播领域的出版物为基础(Matos, 2000;品牌,2009;Correia, 2010),社交网络(Recuero, 2009;Ferrari, 2004, Silva, 2020)和政治素养(Cosson, 2020;Biesta, 2009)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A comunicação pública digital da Câmara Municipal de Itapevi no Facebook e as possibilidades de letramento político / The digital public communication of the Municipality of Itapevi on Facebook and the possibilities of political literacy
The following study seeks to understand how the Facebook page of the City Council of Itapevi, Brazil, made political literacy possible through political education, discussions on the political agenda, and mobilization in its communication on the social network. The corpus of the analysis brings together 683 publications made in 2019, a period in which the page showed an increase in audience compared to the previous year (2018). The quantitative research, though with a qualitative look, identified posts that made political knowledge possible to the citizen, as well as interviews to understand the use of the social network by the institution. An appropriate analysis to understand the use of the network by the public body, since the latest survey by DataSenado shows that 74% of Brazilians have or have had a social network - Facebook, Whatsapp, Instagram, or Twitter. A significant number, especially when compared to data from the Brazilian Institute of Geography and Statistics (IBGE), from 2019, indicates that two-thirds of the country's population (69.8%) have an internet connection. These numbers drive the research of communicologists and political scientists, who seek to understand how this communication network is being part of people's daily lives. Mainly taking into account that the internet, and especially social networks, are becoming a space where different people connect, share content and participate in the political debate a few clicks away. The internet's expansion in Brazil and the number of people connected to networks made different public bodies create profiles on social networks to interact with people. A new channel that aims to establish a rapprochement with this digital audience, ensure transparency in management and encourage the participation of everyone in the decision-making process. As occurred at the City Council of Itapevi (CMI, in Portuguese). However, to guarantee a minimum of success in this digital endeavor, the information available on the networks must be of public interest and its content must be accessible, allowing citizens to understand how public authorities work and to know the process of choosing representatives. A knowledge that can be shared with the citizen through political literacy, as highlighted by Cosson (2016: 51): “these are knowledge related to the functioning of the State, with an emphasis on democratic mechanisms, which involves, on one hand, a knowledge about elections, parties and institutions, and on the other hand, the rights and duties of the citizen”. Therefore, the article was divided into four parts, in addition to the final considerations. The first seeks to clarify the difference between public and political communication; the second addresses how Facebook has supported CMI's communication strategy. Furthermore, there is a literature review on political literacy. Finally, the objective of this study: an analysis of the possibility of political literacy through publications made on the CMI profile on Facebook, in 2019, which concludes that the page is a virtual space for debate and public expression in the city, with growth potential for the promotion of citizenship and political knowledge. The study is based on publications in the areas of public communication (Matos, 2000; Marques, 2009; Correia, 2010), social networks (Recuero, 2009; Ferrari, 2004, Silva, 2020), and political literacy (Cosson, 2020; Biesta, 2009).
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