衡量价值共创实践的成熟度及其对市场绩效的影响

IF 3.4 Q2 MANAGEMENT

International Journal of Quality and Service Sciences Pub Date : 2021-05-19 DOI:10.1108/IJQSS-03-2020-0048

Luciana Ronchi, G. Tontini, C. E. Carvalho

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引用次数: 1

摘要

目的本文旨在提出一个衡量价值共创实践成熟度的模型，并评估其与纺织企业市场绩效的关系。设计/方法/方法数据是通过对巴西纺织行业的100家公司进行定量研究获得的。进行了结构方程建模，以验证所提出模型的结构之间的关系。结果证实了所提出的模型，并表明，除了直接影响外，价值共创实践的成熟度与市场绩效之间的关系也通过满足客户期望而间接发生。价值共创过程可以满足客户的期望，使公司获得更好的市场表现。独创性/价值评估价值共同创造实践成熟度的模型使公司能够诊断其现状，从而支持他们管理这些实践，并带来更好的市场表现。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Measuring maturity of value co-creation practices and its influence on market performance

Purpose The purpose of this paper is to propose a model to measure maturity in value co-creation practices and to evaluate its relationship with the market performance of textile companies. Design/methodology/approach The data were obtained through quantitative research with 100 companies of the Brazilian textile sector. A structural equation modeling was performed to verify the relationship between the constructs of the proposed model. Findings The results confirm the proposed model and show that, in addition to a direct impact, the relationship between the maturity of value co-creation practices and market performance also occurs indirectly, by meeting customer expectations. Value co-creation processes can meet customer expectations, leading the company to better market performance. Originality/value A model for assessing the maturity of value co-creation practices enables companies to diagnose their current situation, thereby supporting them in managing these practices and leading to better market performance.

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来源期刊

International Journal of Quality and Service Sciences MANAGEMENT-

CiteScore

6.00

自引率

7.70%

发文量

期刊介绍： The International Journal of Quality and Service Sciences seeks to explore various aspects of quality and services as closely interrelated phenomena in the context of ongoing transformation processes of organizations and societies. Thus the journals'' scope is not limited to micro perspectives of organizational and management related issues. It seeks further to explore patterns, behaviors, processes, mechanisms, principles and consequences related to quality and services in a broad range of organizational and social/global processes. These processes embrace cultural, economic, social, environmental and even global dimensions in order to better understand the past, to better diagnose the current situations and hence to design better the future. The journal seeks to embrace a holistic view of quality and service sector management and explicitly promotes the emerging field of ‘quality and service sciences’.The journal is an open forum and one of the main channels for communication of multi- and inter- disciplinary research and practices.