交付时的事实：可视化模型的修辞是什么？

IF 1.8 2区文学 Q3 BUSINESS

Journal of Business and Technical Communication Pub Date : 2021-01-01 DOI:10.1177/1050651920958499

Chris Lindgren

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引用次数: 5

摘要

专业人士和公众应该对视觉传达复杂现象的不确定性抱有什么样的期望?本文展示了在2019冠状病毒病大流行的最初几个月里，图表如何清晰地表达了视觉论点，但在发布时也需要广泛的沟通支持。作者研究了一张流传良好的图表，比较了每个国家的COVID-19病例趋势，并通过将其设计决策与大流行初期创建的其他图表和报告进行对比，突出了其修辞。为了帮助非专业观众，作者建议专业的传播者和设计师结合更多关于数据和值得注意的设计选择的上下文信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Facts Upon Delivery: What Is Rhetorical About Visualized Models?

What expectations should professionals and the public place on visuals to communicate the uncertainties of complex phenomena? This article demonstrates how charts during the early months of the COVID-19 pandemic articulated visual arguments yet also required extended communicative support upon their delivery. The author examines one well-circulated chart comparing COVID-19 case trends per country and highlights its rhetoric by contrasting its design decisions with those of other charts and reports created as the pandemic initially unfolded. To help nonexpert audiences, the author suggests that professional communicators and designers incorporate more contextual information about the data and notable design choices.

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来源期刊

Journal of Business and Technical Communication Multiple-

CiteScore

5.10

自引率

18.20%

发文量

期刊介绍： JBTC is a refereed journal that provides a forum for discussion of communication practices, problems, and trends in business, professional, scientific, and governmental fields. As such, JBTC offers opportunities for bridging dichotomies that have traditionally existed in professional communication journals between business and technical communication and between industrial and academic audiences. Because JBTC is designed to disseminate knowledge that can lead to improved communication practices in both academe and industry, the journal favors research that will inform professional communicators in both sectors. However, articles addressing one sector or the other will also be considered.