社区意识对网络音乐社区用户延续性的影响

IF 0.6 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS
Tao Zhou, Xiaochen Xu
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引用次数: 0

摘要

由于竞争激烈,留住用户并促进其持续性对在线音乐社区的成功至关重要。本研究的目的是考察社区感对在线音乐社区用户持续意愿的影响。采用结构方程模型进行数据分析。结果表明,社会支持和流动体验对社区感有显著影响,进而影响持续意向。主要的局限性是,这些结果需要推广到其他发展了在线音乐社区的国家。这项研究揭示了用户在在线音乐社区中持续存在的机制,这是一个新兴的应用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Effect of Sense of Community on Users' Continuance of Online Music Communities
Due to the intense competition, retaining users and facilitating their continuance are crucial to the success of online music communities. The purpose of this research is to examine the effect of sense of community on users' continuance intention of online music communities. Structural equation modeling was adopted to conduct data analysis. The results indicated that social support and flow experience have significant effects on sense of community, which further affects continuance intention. The main limitation is that the results need to be generalized to other countries that had developed online music communities. This research disclosed the mechanism underlying users' continuance in online music communities, which represent an emerging application.
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来源期刊
CiteScore
1.90
自引率
33.30%
发文量
41
期刊介绍: The International Journal of Information Systems in the Service Sector (IJISSS) provides a significant channel for practitioners and researchers (from both public and private areas of the service sector), software developers, and vendors to contribute and circulate ground-breaking work and shape future directions for research. IJISSS assists industrial professionals in applying various advanced information technologies. It explains the relationship between the advancement of the service sector and the evolution of information systems.
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