面罩传播:英格兰和威尔士政府公共卫生海报中面罩作为一种符号资源的发展

IF 2.3 2区 文学 Q1 COMMUNICATION
Angela Smith , Michael Higgins
{"title":"面罩传播:英格兰和威尔士政府公共卫生海报中面罩作为一种符号资源的发展","authors":"Angela Smith ,&nbsp;Michael Higgins","doi":"10.1016/j.dcm.2022.100651","DOIUrl":null,"url":null,"abstract":"<div><p>This paper will explore the multi-modal semiotic properties of a selection of key public health information posters issued by the UK Westminster government on the use of masks and face coverings during the first year of the COVID-19 pandemic. Using multi-modal critical discourse analysis, we show how the posters featuring masks sustained consistent government-led branding, while drawing upon what we describe as “synthetic personalisation” to manage the orientation of the crisis as the pandemic progressed. Through this analysis, the article will highlight the possible contribution of these posters to an environment characterised by political confusion and enabling of a relatively widespread rejection of mask-wearing as a public health responsibility. Examining this within a broader decline in trust in government, we suggest the various attempts to produce a positive message about mask-wearing contributed instead to the appropriation of masks as symbols of individual alignment within a contested political field.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":null,"pages":null},"PeriodicalIF":2.3000,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9618022/pdf/","citationCount":"0","resultStr":"{\"title\":\"Mask communication: The development of the face covering as a semiotic resource through government public health posters in England and Wales\",\"authors\":\"Angela Smith ,&nbsp;Michael Higgins\",\"doi\":\"10.1016/j.dcm.2022.100651\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>This paper will explore the multi-modal semiotic properties of a selection of key public health information posters issued by the UK Westminster government on the use of masks and face coverings during the first year of the COVID-19 pandemic. Using multi-modal critical discourse analysis, we show how the posters featuring masks sustained consistent government-led branding, while drawing upon what we describe as “synthetic personalisation” to manage the orientation of the crisis as the pandemic progressed. Through this analysis, the article will highlight the possible contribution of these posters to an environment characterised by political confusion and enabling of a relatively widespread rejection of mask-wearing as a public health responsibility. Examining this within a broader decline in trust in government, we suggest the various attempts to produce a positive message about mask-wearing contributed instead to the appropriation of masks as symbols of individual alignment within a contested political field.</p></div>\",\"PeriodicalId\":46649,\"journal\":{\"name\":\"Discourse Context & Media\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.3000,\"publicationDate\":\"2022-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9618022/pdf/\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Discourse Context & Media\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2211695822000745\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Discourse Context & Media","FirstCategoryId":"98","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2211695822000745","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0

摘要

本文将探讨英国威斯敏斯特政府发布的一系列关键公共卫生信息海报的多模态符号学特性,这些海报是关于在COVID-19大流行的第一年使用口罩和面罩的。使用多模态批判性话语分析,我们展示了以口罩为主题的海报如何保持一致的政府主导品牌,同时利用我们称之为“综合个性化”的方法,在疫情发展过程中管理危机的方向。通过这一分析,本文将强调这些海报可能对政治混乱的环境做出的贡献,并使人们相对广泛地拒绝将戴口罩作为公共卫生责任。在更广泛的政府信任度下降的背景下研究这一点,我们认为,各种试图产生关于戴口罩的积极信息的尝试反而导致了在有争议的政治领域中,口罩被用作个人联盟的象征。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mask communication: The development of the face covering as a semiotic resource through government public health posters in England and Wales

This paper will explore the multi-modal semiotic properties of a selection of key public health information posters issued by the UK Westminster government on the use of masks and face coverings during the first year of the COVID-19 pandemic. Using multi-modal critical discourse analysis, we show how the posters featuring masks sustained consistent government-led branding, while drawing upon what we describe as “synthetic personalisation” to manage the orientation of the crisis as the pandemic progressed. Through this analysis, the article will highlight the possible contribution of these posters to an environment characterised by political confusion and enabling of a relatively widespread rejection of mask-wearing as a public health responsibility. Examining this within a broader decline in trust in government, we suggest the various attempts to produce a positive message about mask-wearing contributed instead to the appropriation of masks as symbols of individual alignment within a contested political field.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Discourse Context & Media
Discourse Context & Media COMMUNICATION-
CiteScore
5.00
自引率
10.00%
发文量
46
审稿时长
55 days
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信