{"title":"在巴西，教育工作者比学生更容易患神经亲和症","authors":"Ingrid Luiz , Annukka Kim Lindell , Roberta Ekuni","doi":"10.1016/j.tine.2020.100136","DOIUrl":null,"url":null,"abstract":"<div><h3>Background</h3><p>Educational products claiming to be “brain-based” are common. Due to neurophilia, including a brain in a product's marketing can enhance perceptions. However, schooling background may play a protective role.</p></div><div><h3>Objective</h3><p>As previous neuromarketing research has been conducted predominantly in English speakers, we examined whether the effects of neurophilia extend to a Portuguese-speaking Brazilian population.</p></div><div><h3>Method</h3><p>Teachers and students (<em>N</em><span><span> = 262) viewed one of four advertisements for a hypothetical product </span>translating<span> to ‘‘Right Brain’’ or ‘‘Right Start’’ Training; half the advertisements contained an MRI brain image. Participants rated their perceptions of interest, efficacy, and scientific rationale.</span></span></p></div><div><h3>Results</h3><p>The presence of a brain image or the word ‘brain’ did not influence responses. However, occupation had a significant effect: teachers’ ratings were higher than students’ ratings. Importantly, teachers were more susceptible to neurocontent, rating “Right Brain” training significantly higher than students.</p></div><div><h3>Conclusion</h3><p>These results thus highlight the need to improve teachers’ neuroscience literacy.</p></div>","PeriodicalId":46228,"journal":{"name":"Trends in Neuroscience and Education","volume":null,"pages":null},"PeriodicalIF":3.4000,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.tine.2020.100136","citationCount":"2","resultStr":"{\"title\":\"Neurophilia is stronger for educators than students in Brazil\",\"authors\":\"Ingrid Luiz , Annukka Kim Lindell , Roberta Ekuni\",\"doi\":\"10.1016/j.tine.2020.100136\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><h3>Background</h3><p>Educational products claiming to be “brain-based” are common. Due to neurophilia, including a brain in a product's marketing can enhance perceptions. However, schooling background may play a protective role.</p></div><div><h3>Objective</h3><p>As previous neuromarketing research has been conducted predominantly in English speakers, we examined whether the effects of neurophilia extend to a Portuguese-speaking Brazilian population.</p></div><div><h3>Method</h3><p>Teachers and students (<em>N</em><span><span> = 262) viewed one of four advertisements for a hypothetical product </span>translating<span> to ‘‘Right Brain’’ or ‘‘Right Start’’ Training; half the advertisements contained an MRI brain image. Participants rated their perceptions of interest, efficacy, and scientific rationale.</span></span></p></div><div><h3>Results</h3><p>The presence of a brain image or the word ‘brain’ did not influence responses. However, occupation had a significant effect: teachers’ ratings were higher than students’ ratings. Importantly, teachers were more susceptible to neurocontent, rating “Right Brain” training significantly higher than students.</p></div><div><h3>Conclusion</h3><p>These results thus highlight the need to improve teachers’ neuroscience literacy.</p></div>\",\"PeriodicalId\":46228,\"journal\":{\"name\":\"Trends in Neuroscience and Education\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.4000,\"publicationDate\":\"2020-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1016/j.tine.2020.100136\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Trends in Neuroscience and Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2211949320300120\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"NEUROSCIENCES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Trends in Neuroscience and Education","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2211949320300120","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"NEUROSCIENCES","Score":null,"Total":0}
Neurophilia is stronger for educators than students in Brazil
Background
Educational products claiming to be “brain-based” are common. Due to neurophilia, including a brain in a product's marketing can enhance perceptions. However, schooling background may play a protective role.
Objective
As previous neuromarketing research has been conducted predominantly in English speakers, we examined whether the effects of neurophilia extend to a Portuguese-speaking Brazilian population.
Method
Teachers and students (N = 262) viewed one of four advertisements for a hypothetical product translating to ‘‘Right Brain’’ or ‘‘Right Start’’ Training; half the advertisements contained an MRI brain image. Participants rated their perceptions of interest, efficacy, and scientific rationale.
Results
The presence of a brain image or the word ‘brain’ did not influence responses. However, occupation had a significant effect: teachers’ ratings were higher than students’ ratings. Importantly, teachers were more susceptible to neurocontent, rating “Right Brain” training significantly higher than students.
Conclusion
These results thus highlight the need to improve teachers’ neuroscience literacy.
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