{"title":"多媒体运动。","authors":"","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>Research Medical Center is part of one of the nation's largest health systems, Health Corporation of America, with hospitals across the South and Midwest. Research Medical Center recently launched a multimedia campaign featuring real doctors and touting the tagline, \"These are the doctors you want.\" Following the October 2006 launch of the campaign, the hospital embarked on a regional publicity effort to promote the local doctors featured in the campaign.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2007-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Multimedia campaign.\",\"authors\":\"\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>Research Medical Center is part of one of the nation's largest health systems, Health Corporation of America, with hospitals across the South and Midwest. Research Medical Center recently launched a multimedia campaign featuring real doctors and touting the tagline, \\\"These are the doctors you want.\\\" Following the October 2006 launch of the campaign, the hospital embarked on a regional publicity effort to promote the local doctors featured in the campaign.</p>\",\"PeriodicalId\":87418,\"journal\":{\"name\":\"Profiles in healthcare communications\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2007-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Profiles in healthcare communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Profiles in healthcare communications","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Research Medical Center is part of one of the nation's largest health systems, Health Corporation of America, with hospitals across the South and Midwest. Research Medical Center recently launched a multimedia campaign featuring real doctors and touting the tagline, "These are the doctors you want." Following the October 2006 launch of the campaign, the hospital embarked on a regional publicity effort to promote the local doctors featured in the campaign.
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