教育和营销:与生产力的新联系。

Journal of healthcare education and training : the journal of the American Society for Healthcare Education and Training Pub Date : 1993-01-01

K M McVeety

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引用次数: 0

摘要

现在是医院教育工作者转向商业导向的时候了。市场营销的心态必须发展，不仅针对卫生保健专业人员，而且在广大社区(约翰逊，1991年)。本文为教育工作者提供了一种创新的方法，使他们的部门职能与医院提供高质量医疗保健服务的使命保持一致。这项任务是通过利用教育部门作为医院的营销工具来完成的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Education and marketing: a new link to productivity.

Now is the time for hospital educators to become business-oriented. A marketing mindset must be developed to target not only health care professionals, but also the community at large (Johnson, 1991). This article offers an innovative approach for educators to align their departmental functions with the hospital's mission of providing high-quality health care services. This task is accomplished by utilizing the education department as a marketing tool for the hospital.

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Journal of healthcare education and training : the journal of the American Society for Healthcare Education and Training

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