Understanding Engagement With Platform Safety Technology for Reducing Exposure to Online Harms

User-facing ‘platform safety technology’ encompasses an array of tools offered by social media platforms to help people protect themselves from harm, for example allowing people to report content or block other users. These tools are an increasingly important part of online safety; however, little is known about how users engage with them. We present findings from a nationally representative survey of UK adults examining their experiences with online harms and safety technologies. The results show that online harm is widespread: 67% of respondents report having encountered harmful content online. Among those who are aware of safety tools, over 80% have used at least one, indicating high uptake when knowledge of the tools is present. Awareness of specific tools is varied, with people more aware of ‘post hoc’ safety tools, taken in response to harm exposure (such as reporting or blocking), than preventive measures (such as altering feed algorithms). However, satisfaction with safety technologies is generally low. People who have previously seen online harms are more likely to use safety tools, implying a ‘learning the hard way’ route to engagement. Those higher in digital literacy are also more likely to use some of these tools, raising concerns about the accessibility of these technologies. In addition, women are more likely to engage in particular types of online ‘safety work’. These findings have significant implications for platform designers, regulators, researchers and policymakers seeking to create a safer and more equitable online environment.