I own I am positive: How community psychological ownership drives express packaging recycling

Under the ‘dual-carbon’ strategic framework, the development of shared express packaging recycling has become an important pathway to promote the logistics sector's green transformation. Community residents act as key participants in the reverse recycling of express packaging, and their recycling behaviours directly influence the effectiveness of related initiatives. Although community-based express packaging recycling is increasingly common, the potential role of residents' sense of community psychological ownership in motivating such behaviours remains underexplored. This article presents a serial mediation model to examine how community psychological ownership is activated through strategies that reduce psychological distance. Across four studies (n = 820), we find that community psychological ownership significantly and positively affects consumers' willingness to recycle express packaging, both directly and indirectly through the serial mediation of community attachment and perceived responsibility. These results offer theoretical insights and practical guidance for implementing green logistics initiatives in community settings.