Scenario-based analysis of electric vehicle adoption in the United States: Technology, infrastructure, and electricity pricing

This study investigates the impact of battery technology advancement, charging infrastructure development, and time-of-use (TOU) electricity pricing on vehicle adoption by 6 powertrain types in the United States through 2050. Using the Market Acceptance of Advanced Automotive Technologies (MA3T) model, we simulate 15 scenarios, examining individual cost factors and their combinations. We assess outcomes through market share, consumer surplus, and energy consumption. Results show that battery cost reductions are the strongest driver of EV adoption, increasing 2050 battery electric vehicle (BEV) share by 27 percentage points over baseline, raising annual consumer surplus by $511 per household, and reducing cumulative energy consumption by 16,610 trillion Btu. These gains are two to five times larger than those from other individual factors. Reducing home charging installation costs produces moderate impact, while TOU pricing alone yields only small gains, raising 2050 BEV market share by 1–2 percentage points. However, when cost factor improvements are combined, their effects are amplified beyond simple additivity. Pairing modest battery cost reductions with charging installation cost reductions and TOU pricing results in the largest 2050 BEV sales combined impact. The analysis demonstrates that moderate progress targeting multiple cost barriers may be more impactful than focusing on any single barrier.