移动金融服务:用手掌支付——就这么简单!

IF 6.4 2区 管理学 Q1 COMMUNICATION
Telecommunications Policy Pub Date : 2026-04-01 Epub Date: 2025-12-29 DOI:10.1016/j.telpol.2025.103148
Philip Avornyo , Lin Xiao , Christian Narh Opata , Selasie Avornyo
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引用次数: 0

摘要

随着移动金融服务支付方式的发展,Palm支付方式(PPM)显示出一些商业潜力。然而,这种潜力仍在显现,特别是在全球采用的背景下。虽然以前的研究从技术性能的角度检查了PPM,但这种方法并不完全现实,因为消费者行为的角度,特别是方法的简单视图是PPM发生所需要的。因此,本研究将用户对PPM的简单性的看法纳入到PPM上下文的扩展移动技术接受模型中。基于微信语音和视频电话访谈的实证调查,对生活在中国的国际学生作为潜在用户进行了支持研究模型。研究结果表明,感知的简单性对PPM的接受程度及其关键决定因素都有很强的积极影响。通过将这一结构纳入移动技术接受理论,本研究增强了对PPM采用的理解,并为研究人员和行业从业者提供了有价值的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mobile financial services: paying with my palm – as simple as that!
As Mobile Financial Services payment methods advance, the Palm Payment Method (PPM) demonstrates some commercial potential. However, this potential is still emerging, particularly in global adoption contexts. While previous studies have examined PPM from a technical performance perspective, this approach is not entirely realistic, as the consumer behavior perspective, specifically the simple view of the method is needed for PPM to occur. Therefore, this study includes users’ perceptions of simplicity of PPM into an extended mobile technology acceptance model for PPM context. An empirical investigation, based on WeChat voice and video call interviews with international students living in China, as potential users, supports the research model. The findings reveal that perceived simplicity has a strong positive effect on both acceptance of PPM and its key determinant. By incorporating this construct into mobile technology acceptance theory, this study enhances the understanding of PPM adoption and provides valuable insights for researchers and industry practitioners.
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来源期刊
Telecommunications Policy
Telecommunications Policy 工程技术-电信学
CiteScore
10.80
自引率
12.50%
发文量
122
审稿时长
38 days
期刊介绍: Telecommunications Policy is concerned with the impact of digitalization in the economy and society. The journal is multidisciplinary, encompassing conceptual, theoretical and empirical studies, quantitative as well as qualitative. The scope includes policy, regulation, and governance; big data, artificial intelligence and data science; new and traditional sectors encompassing new media and the platform economy; management, entrepreneurship, innovation and use. Contributions may explore these topics at national, regional and international levels, including issues confronting both developed and developing countries. The papers accepted by the journal meet high standards of analytical rigor and policy relevance.
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