Philip Avornyo , Lin Xiao , Christian Narh Opata , Selasie Avornyo
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Mobile financial services: paying with my palm – as simple as that!
As Mobile Financial Services payment methods advance, the Palm Payment Method (PPM) demonstrates some commercial potential. However, this potential is still emerging, particularly in global adoption contexts. While previous studies have examined PPM from a technical performance perspective, this approach is not entirely realistic, as the consumer behavior perspective, specifically the simple view of the method is needed for PPM to occur. Therefore, this study includes users’ perceptions of simplicity of PPM into an extended mobile technology acceptance model for PPM context. An empirical investigation, based on WeChat voice and video call interviews with international students living in China, as potential users, supports the research model. The findings reveal that perceived simplicity has a strong positive effect on both acceptance of PPM and its key determinant. By incorporating this construct into mobile technology acceptance theory, this study enhances the understanding of PPM adoption and provides valuable insights for researchers and industry practitioners.
期刊介绍:
Telecommunications Policy is concerned with the impact of digitalization in the economy and society. The journal is multidisciplinary, encompassing conceptual, theoretical and empirical studies, quantitative as well as qualitative. The scope includes policy, regulation, and governance; big data, artificial intelligence and data science; new and traditional sectors encompassing new media and the platform economy; management, entrepreneurship, innovation and use. Contributions may explore these topics at national, regional and international levels, including issues confronting both developed and developing countries. The papers accepted by the journal meet high standards of analytical rigor and policy relevance.