中国职业足球俱乐部企业社会责任对球迷消费意愿的影响研究

IF 3.2 3区医学 Q2 PHYSIOLOGY

Frontiers in Physiology Pub Date : 2025-09-29 eCollection Date: 2025-01-01 DOI:10.3389/fphys.2025.1651356

Chengfeng Zhang, Keke Song, Linhua Chen

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引用次数: 0

摘要

目的：研究中国球迷对俱乐部社会责任的认知如何通过球迷认同和动机归因影响消费意愿，并检验参与的调节作用。方法：收集有效问卷1327份，采用结构方程建模和聚类分析方法进行分析。结果：企业社会责任感知对消费意愿有显著正向影响；这种影响完全被粉丝识别和动机归因所介导，该模型解释了40.3%的方差。高参与粉丝主要依赖于粉丝识别路径，而低参与粉丝主要依赖于动机归因路径。结论：俱乐部应根据球迷的参与程度实施差异化的企业社会责任策略，以有效提升消费意愿。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

A study on corporate social responsibility of professional football clubs on fans' consumption intentions in China.

查看原文本刊更多论文

A study on corporate social responsibility of professional football clubs on fans' consumption intentions in China.

Purpose: To examine how Chinese fans' perception of club CSR affects consumption intentions via fan identification and motivational attribution, and to test the moderating role of involvement.

Methods: A total of 1,327 valid questionnaires were collected and analyzed using structural equation modeling and cluster analysis.

Results: CSR perception had a significant positive effect on consumption intentions; this effect was fully mediated by fan identification and motivational attribution, with the model explaining 40.3% of the variance. Highly involved fans relied primarily on the fan identification path, whereas low-involvement fans relied on the motivational attribution path.

Conclusion: Clubs should implement differentiated CSR strategies tailored to fans' levels of involvement to effectively enhance consumption intentions.

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来源期刊

Frontiers in Physiology PHYSIOLOGY-

CiteScore

6.50

自引率

5.00%

发文量

2608

审稿时长

14 weeks

期刊介绍： Frontiers in Physiology is a leading journal in its field, publishing rigorously peer-reviewed research on the physiology of living systems, from the subcellular and molecular domains to the intact organism, and its interaction with the environment. Field Chief Editor George E. Billman at the Ohio State University Columbus is supported by an outstanding Editorial Board of international researchers. This multidisciplinary open-access journal is at the forefront of disseminating and communicating scientific knowledge and impactful discoveries to researchers, academics, clinicians and the public worldwide.