Sara A Khan, Rayna Marshall, Wendy See, Israel Mendez-Bermudez, Meghan Berkenstock
{"title":"检查社交媒体应用程序“TikTok”上的硬膜内容：质量，参与度和错误信息的综合分析。","authors":"Sara A Khan, Rayna Marshall, Wendy See, Israel Mendez-Bermudez, Meghan Berkenstock","doi":"10.1080/09273948.2025.2570059","DOIUrl":null,"url":null,"abstract":"<p><strong>Purpose: </strong>TikTok has emerged as one of the most popular video-based social media platforms with over 1 billion active users. It has also become a popular source for medical information, posing safety concerns about potentially misleading or inaccurate content. This study explored scleritis-related content on TikTok to evaluate content quality, engagement metrics, and misinformation.</p><p><strong>Methods: </strong>Using TikTok's search function, videos tagged with 'scleritis,' 'anterior scleritis,' and 'posterior scleritis' were analyzed. Videos were categorized by creator type, engagement (views, likes, comments, shares), and content type (informative, misinformation, personal experience, diagnosis, miscellaneous). The Patient Education Materials and Assessment Tool - Audiovisual (PEMAT-AV) assessed understandability and actionability, focusing on word choice, organization, visual aids, and actionable advice.</p><p><strong>Results: </strong>A total of 69 videos were analyzed; most were created by patients (88.4%, n = 61). Average engagement per video was 29 001 views, 403 likes, 24 comments, and 6 shares. While 84.1% (n=58) were informative, 10.1% (<i>n</i> = 7) contained misinformation. The mean PEMAT understandability score was 37.0%, and actionability was 6.0%, indicating poor educational quality.</p><p><strong>Conclusion: </strong>Most scleritis-related TikToks are from non-medical professionals with 10.1% containing misinformation. Content demonstrated low understandability and actionability. Physician-created videos are needed to improve scleritis-related medical information on TikTok and ensure more accurate, accessible, and actionable content for users seeking reliable health information.</p>","PeriodicalId":19406,"journal":{"name":"Ocular Immunology and Inflammation","volume":" ","pages":"1-4"},"PeriodicalIF":2.0000,"publicationDate":"2025-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Examining Scleritis Content on the Social Media App 'TikTok': A Comprehensive Analysis of Quality, Engagement, and Misinformation.\",\"authors\":\"Sara A Khan, Rayna Marshall, Wendy See, Israel Mendez-Bermudez, Meghan Berkenstock\",\"doi\":\"10.1080/09273948.2025.2570059\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><strong>Purpose: </strong>TikTok has emerged as one of the most popular video-based social media platforms with over 1 billion active users. It has also become a popular source for medical information, posing safety concerns about potentially misleading or inaccurate content. This study explored scleritis-related content on TikTok to evaluate content quality, engagement metrics, and misinformation.</p><p><strong>Methods: </strong>Using TikTok's search function, videos tagged with 'scleritis,' 'anterior scleritis,' and 'posterior scleritis' were analyzed. Videos were categorized by creator type, engagement (views, likes, comments, shares), and content type (informative, misinformation, personal experience, diagnosis, miscellaneous). The Patient Education Materials and Assessment Tool - Audiovisual (PEMAT-AV) assessed understandability and actionability, focusing on word choice, organization, visual aids, and actionable advice.</p><p><strong>Results: </strong>A total of 69 videos were analyzed; most were created by patients (88.4%, n = 61). Average engagement per video was 29 001 views, 403 likes, 24 comments, and 6 shares. While 84.1% (n=58) were informative, 10.1% (<i>n</i> = 7) contained misinformation. The mean PEMAT understandability score was 37.0%, and actionability was 6.0%, indicating poor educational quality.</p><p><strong>Conclusion: </strong>Most scleritis-related TikToks are from non-medical professionals with 10.1% containing misinformation. Content demonstrated low understandability and actionability. Physician-created videos are needed to improve scleritis-related medical information on TikTok and ensure more accurate, accessible, and actionable content for users seeking reliable health information.</p>\",\"PeriodicalId\":19406,\"journal\":{\"name\":\"Ocular Immunology and Inflammation\",\"volume\":\" \",\"pages\":\"1-4\"},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2025-10-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Ocular Immunology and Inflammation\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://doi.org/10.1080/09273948.2025.2570059\",\"RegionNum\":4,\"RegionCategory\":\"医学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"OPHTHALMOLOGY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Ocular Immunology and Inflammation","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1080/09273948.2025.2570059","RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"OPHTHALMOLOGY","Score":null,"Total":0}
Examining Scleritis Content on the Social Media App 'TikTok': A Comprehensive Analysis of Quality, Engagement, and Misinformation.
Purpose: TikTok has emerged as one of the most popular video-based social media platforms with over 1 billion active users. It has also become a popular source for medical information, posing safety concerns about potentially misleading or inaccurate content. This study explored scleritis-related content on TikTok to evaluate content quality, engagement metrics, and misinformation.
Methods: Using TikTok's search function, videos tagged with 'scleritis,' 'anterior scleritis,' and 'posterior scleritis' were analyzed. Videos were categorized by creator type, engagement (views, likes, comments, shares), and content type (informative, misinformation, personal experience, diagnosis, miscellaneous). The Patient Education Materials and Assessment Tool - Audiovisual (PEMAT-AV) assessed understandability and actionability, focusing on word choice, organization, visual aids, and actionable advice.
Results: A total of 69 videos were analyzed; most were created by patients (88.4%, n = 61). Average engagement per video was 29 001 views, 403 likes, 24 comments, and 6 shares. While 84.1% (n=58) were informative, 10.1% (n = 7) contained misinformation. The mean PEMAT understandability score was 37.0%, and actionability was 6.0%, indicating poor educational quality.
Conclusion: Most scleritis-related TikToks are from non-medical professionals with 10.1% containing misinformation. Content demonstrated low understandability and actionability. Physician-created videos are needed to improve scleritis-related medical information on TikTok and ensure more accurate, accessible, and actionable content for users seeking reliable health information.
期刊介绍：
Ocular Immunology & Inflammation ranks 18 out of 59 in the Ophthalmology Category.Ocular Immunology and Inflammation is a peer-reviewed, scientific publication that welcomes the submission of original, previously unpublished manuscripts directed to ophthalmologists and vision scientists. Published bimonthly, the journal provides an international medium for basic and clinical research reports on the ocular inflammatory response and its control by the immune system. The journal publishes original research papers, case reports, reviews, letters to the editor, meeting abstracts, and invited editorials.
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