How animal-persona chatbots enhance empathy and positive attitudes toward animals

Rises in the number of animal abuse cases are reported around the world. While chatbots have been effective in influencing their users’ perceptions and behaviors, little if any research has hitherto explored the design of chatbots that embody animal personas for the purpose of eliciting empathy toward animals. We therefore conducted a 2 × 2 × 2 experiment factorial experiment based on the presence or absence of verbal, nonverbal, and identity cues to investigate how specific design cues in such chatbots can shape their users’ perceptions of both the chatbots’ identities and the type of animal they represent. Our findings indicate that such chatbots can significantly increase empathy, improve attitudes, and promote prosocial behavioral intentions toward animals, particularly when they incorporate emotional verbal expressions and authentic details of such animals’ lives. These results expand our understanding of chatbots with non-human identities and highlight their potential for use in conservation initiatives, suggesting a promising avenue whereby technology could foster a more informed and empathetic society.