Henri Kuokkanen , Dai-In Danny Han , Ksenia Kirillova , Malu Boerwinkel
{"title":"创造有道德意义的经验:走向经验性企业社会责任","authors":"Henri Kuokkanen , Dai-In Danny Han , Ksenia Kirillova , Malu Boerwinkel","doi":"10.1016/j.tourman.2025.105323","DOIUrl":null,"url":null,"abstract":"<div><div>While hospitality and tourism industries engage in social and environmental responsibility through various initiatives, these efforts often fail to generate business benefits that offset costs and enhance performance. The concept of ethically meaningful experiences (EME) was introduced earlier to address this gap by immersing customers in corporate social responsibility (CSR) without invoking the notion of sacrifice associated with sustainable behavior. This study is the first to examine which design aspects of an experience can trigger consumers’ evaluations of ethical meaningfulness. We demonstrate that social connection is the primary driver of ethical meaning and positive affect, while information transparency functions as a secondary, reinforcing pathway. Beyond offering the first empirical support for EME, the results extend its initial conceptualization, enrich the literature on ethical and experiential consumption, and carry significant practical implications for how businesses should engage customers in CSR efforts.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105323"},"PeriodicalIF":12.4000,"publicationDate":"2025-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Crafting ethically meaningful experiences: Towards experiential corporate social responsibility\",\"authors\":\"Henri Kuokkanen , Dai-In Danny Han , Ksenia Kirillova , Malu Boerwinkel\",\"doi\":\"10.1016/j.tourman.2025.105323\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>While hospitality and tourism industries engage in social and environmental responsibility through various initiatives, these efforts often fail to generate business benefits that offset costs and enhance performance. The concept of ethically meaningful experiences (EME) was introduced earlier to address this gap by immersing customers in corporate social responsibility (CSR) without invoking the notion of sacrifice associated with sustainable behavior. This study is the first to examine which design aspects of an experience can trigger consumers’ evaluations of ethical meaningfulness. We demonstrate that social connection is the primary driver of ethical meaning and positive affect, while information transparency functions as a secondary, reinforcing pathway. Beyond offering the first empirical support for EME, the results extend its initial conceptualization, enrich the literature on ethical and experiential consumption, and carry significant practical implications for how businesses should engage customers in CSR efforts.</div></div>\",\"PeriodicalId\":48469,\"journal\":{\"name\":\"Tourism Management\",\"volume\":\"113 \",\"pages\":\"Article 105323\"},\"PeriodicalIF\":12.4000,\"publicationDate\":\"2025-10-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tourism Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0261517725001931\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"ENVIRONMENTAL STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0261517725001931","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ENVIRONMENTAL STUDIES","Score":null,"Total":0}
Crafting ethically meaningful experiences: Towards experiential corporate social responsibility
While hospitality and tourism industries engage in social and environmental responsibility through various initiatives, these efforts often fail to generate business benefits that offset costs and enhance performance. The concept of ethically meaningful experiences (EME) was introduced earlier to address this gap by immersing customers in corporate social responsibility (CSR) without invoking the notion of sacrifice associated with sustainable behavior. This study is the first to examine which design aspects of an experience can trigger consumers’ evaluations of ethical meaningfulness. We demonstrate that social connection is the primary driver of ethical meaning and positive affect, while information transparency functions as a secondary, reinforcing pathway. Beyond offering the first empirical support for EME, the results extend its initial conceptualization, enrich the literature on ethical and experiential consumption, and carry significant practical implications for how businesses should engage customers in CSR efforts.
期刊介绍:
Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.