[基于对医疗服务市场细分的分析,为医疗机构制定营销策略]。

Q4 Medicine
M I Muslimov, E N Mingazova
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引用次数: 0

摘要

本文在分析医疗服务市场细分的基础上,提出了医疗机构营销策略的制定方法。民营医疗机构(PMO)的营销活动包括市场细分评估、市场状况分析和竞争对手识别。任何PMO的主要营销活动是对医疗服务市场及其细分市场的研究。细分的主要对象是医疗服务、患者和PMO本身。运用相关分析和回归分析对影响项目管理办公室竞争能力的关键因素进行了评价。通过对PMOs营销和管理活动的全面评估,可以确定其在医疗服务市场中的正确定位,使用一种算法来支持管理决策,利用销售量、消费者需求和竞争对手价格范围的总和来确定特定咨询、诊断或治疗服务的成本。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
[DEVELOPMENT OF A MARKETING STRATEGY FOR A MEDICAL ORGANIZATION BASED ON AN ANALYSIS OF THE SEGMENTATION OF THE MEDICAL SERVICES MARKET].

The article presents approaches to developing a marketing strategy for a medical organization based on the analysis of medical services market segmentation. Marketing activities of a private medical organization (PMO) include market segmentation assessment, market situation analysis, and competitor identification. The main marketing activity for any PMO is the study of the medical services market and its segments. The key objects of segmentation are medical services, patients, and the PMO itself. Correlation and regression analysis is used to assess key factors affecting the competitive capabilities of the PMO. A comprehensive assessment of the PMOs marketing and management activities made it possible to determine its correct positioning in the medical services market using an algorithm to support management decision-making on determining the cost of a specific consultative, diagnostic, or treatment service using the aggregate summation of sales volume, consumer demand, and competitors price range.

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CiteScore
0.40
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0.00%
发文量
234
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