用户生成的内容是否增加了城市绿地的价值？来自中国的证据

IF 6.7 2区环境科学与生态学 Q1 ENVIRONMENTAL STUDIES

Urban Forestry & Urban Greening Pub Date : 2025-09-29 DOI:10.1016/j.ufug.2025.129086

Lita Alita , Jiaqi Zhang

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引用次数: 0

摘要

城市绿地提供了重要的生态系统服务和娱乐效益，但由于其非市场性质，其价值评估仍然很复杂。虽然环境评估研究一直显示公众对城市绿地的强烈支持，但很少有研究探讨数字参与对这种评估的影响。本研究将用户生成的内容整合到一个离散选择实验框架中，以检验数字社会信号如何影响居民对城市公园的偏好。用户生成内容通过三个途径影响付费意愿：1)信息性内容增强公园属性意识；2)情感性内容促进情感依恋；3)社区建设性内容传递集体认可和社会认同信号。在北京城郊地区进行的一项离散选择实验显示，受访者认为用户生成内容的公园具有更高的效用，特别是那些具有强烈社区参与度的公园。混合logit模型结果表明，面向社区的用户生成内容对付费意愿的影响最大，其次是情感内容。我们的研究结果表明，数字参与不仅会影响环境偏好，还会构建环境偏好，为生态经济学提供新的见解。决策者可以利用社会媒体战略加强公众对城市可持续发展倡议的支持，加强社会影响在环境评估中的作用。

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Does user-generated content increase the valuation of urban green space? Evidence from China

Urban green spaces provide essential ecosystem services and recreational benefits, yet their valuation remains complex due to their non-market nature. While the environmental valuation studies consistently demonstrate strong public support for urban green spaces, little research has explored the influence of digital engagement on such valuations. This study integrates user-generated content into a discrete choice experiment framework to examine how digital social signals shape residents’ preferences for urban parks. User-generated content affects willingness to pay through three pathways: 1) informational content enhancing awareness of park attributes, 2) emotional content fostering affective attachment, and 3) community-building content signaling collective endorsement and social proof. A discrete choice experiment conducted in a peri-urban area of Beijing revealed that respondents assign higher utility to parks with user-generated content, particularly those featuring strong community engagement. Mixed logit model results indicate that community-oriented user-generated content has the largest effect on willingness to pay, followed by emotional content. Our findings suggest that digital engagement not only informs but also constructs environmental preferences, offering new insights for ecological economics. Policymakers could leverage social media strategies to strengthen public support for urban sustainability initiatives, reinforcing the role of social influence in environmental valuation.

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来源期刊

Urban Forestry & Urban Greening FORESTRY-

CiteScore

11.70

自引率

12.50%

发文量

289

审稿时长

70 days

期刊介绍： Urban Forestry and Urban Greening is a refereed, international journal aimed at presenting high-quality research with urban and peri-urban woody and non-woody vegetation and its use, planning, design, establishment and management as its main topics. Urban Forestry and Urban Greening concentrates on all tree-dominated (as joint together in the urban forest) as well as other green resources in and around urban areas, such as woodlands, public and private urban parks and gardens, urban nature areas, street tree and square plantations, botanical gardens and cemeteries. The journal welcomes basic and applied research papers, as well as review papers and short communications. Contributions should focus on one or more of the following aspects: -Form and functions of urban forests and other vegetation, including aspects of urban ecology. -Policy-making, planning and design related to urban forests and other vegetation. -Selection and establishment of tree resources and other vegetation for urban environments. -Management of urban forests and other vegetation. Original contributions of a high academic standard are invited from a wide range of disciplines and fields, including forestry, biology, horticulture, arboriculture, landscape ecology, pathology, soil science, hydrology, landscape architecture, landscape planning, urban planning and design, economics, sociology, environmental psychology, public health, and education.