Driving excellence in aged care and healthy ageing.

This policy reflection asks why there is so much attention paid to persons receiving aged and home care at the expense of those in the unpaid economy? Why do some calls for a new initiative for older Australians fall on deaf ears. It answers these questions by presenting an example of failed efforts by a range of key lobby groups for a Senior Dental Benefits Scheme and discusses the differences between a preventive social model of health versus a reactive medical model of health for older Australians.