猫狗主人对宠物食品品质属性的态度与偏好。

IF 2.3 2区 农林科学 Q2 VETERINARY SCIENCES
Onur Erzurum, Tamer Kayar
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引用次数: 0

摘要

近年来,宠物主人一直在努力确保他们的动物的健康。提高他们福利的一个直接方法是更加关注营养。因此,宠物主人对他们提供给宠物的食物变得越来越敏感。本研究的目的是通过调查猫和狗主人在选择宠物食品时优先考虑质量属性和成分的程度来检验这种敏感性。为此,采用随机抽样方法,对到访兽医诊所的宠物主人(n = 519)进行了一项调查。在参与者中,男性占51.25%,女性占48.75%,其中18-34岁年龄组的参与度最高(60.50%)。64.93%的受访者养猫,35.07%的受访者养狗。此外,66.67%的宠物主人报告说,他们既吃干粮也吃湿粮。在选择宠物食品时,42.58%的参与者表示他们依赖兽医的建议。“宠物偏好(适口性)”显然是最重要的选择标准,获得了最高的平均分(3.90分),并突出了它对购买决策的决定性影响,因为主人似乎优先考虑他们的宠物最喜欢什么。相比之下,“食物的视觉吸引力”得分最低(2.47分)。谁的推荐会影响购买决定,结果有显著差异(p < 0.001)。此外,价格敏感性与其他选择标准之间存在负相关关系,这表明价格不是大多数参与者决策的主要驱动因素,随着质量相关因素的优先考虑,价格变得不那么重要。总的来说,宠物偏好(适口性)是购买决定的主要驱动因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Attitudes and Preferences of Cat and Dog Owners Towards Pet Food Quality Attributes in Türkiye.

In recent years, pet owners have been making significant efforts to ensure the well-being of their animals. One straightforward approach to enhance their welfare involves greater attention to nutrition. Consequently, pet owners have become increasingly sensitive regarding the food they provide for their pets. The aim of this study is to examine this sensitivity by investigating the extent to which cat and dog owners prioritize quality attributes and ingredients when selecting pet food. For this purpose, a survey was conducted with pet owners (n = 519) who visited veterinary clinics, using a random sampling method. Of the participants, 51.25% were male and 48.75% were female, with the highest participation observed in the 18-34 age group (60.50%). Among the respondents, 64.93% owned cats, while 35.07% owned dogs. Additionally, 66.67% of pet owners reported using both wet and dry food. When selecting pet food, 42.58% of participants stated that they relied on recommendations from veterinarians. "Pet preference (palatability)" clearly emerged as the most important selection criterion, receiving the highest average score (3.90) and highlighting its decisive influence on purchasing decisions as owners appeared to prioritize what their pets liked most. In contrast, "visual appeal of the food" received the lowest score (2.47). A significant difference (p < 0.001) was found regarding whose recommendation influenced the purchase decision. Moreover, a negative correlation was identified between price sensitivity and other selection criteria, suggesting that price was not a primary driver in most participants' decisions and became less important as quality-related factors gained priority. Overall, pet preference (palatability) stood out as the dominant driver of purchasing decisions.

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来源期刊
Veterinary Sciences
Veterinary Sciences VETERINARY SCIENCES-
CiteScore
2.90
自引率
8.30%
发文量
612
审稿时长
6 weeks
期刊介绍: Veterinary Sciences is an international and interdisciplinary scholarly open access journal. It publishes original that are relevant to any field of veterinary sciences, including prevention, diagnosis and treatment of disease, disorder and injury in animals. This journal covers almost all topics related to animal health and veterinary medicine. Research fields of interest include but are not limited to: anaesthesiology anatomy bacteriology biochemistry cardiology dentistry dermatology embryology endocrinology epidemiology genetics histology immunology microbiology molecular biology mycology neurobiology oncology ophthalmology parasitology pathology pharmacology physiology radiology surgery theriogenology toxicology virology.
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